PRESS RELEASE
Amsterdam, March 28, 2025
Certification Recognizes Company’s Achievements and Commitment to Pay Equity
JDE Peet’s, the world’s leading pure play coffee and tea company, has been awarded the prestigious Fair Pay Leader certification by the Fair Pay Innovation Lab (FPI). This gold-standard certification recognises the absence of any significant differences in overall pay between genders across the company’s global workforce and is a testament to JDE Peet’s commitment to ensuring fair and equitable pay.
A 2024 global gender pay equity study analysed the compensation structures and anonymized remuneration data of approximately 19,000 JDE Peet’s employees. The study, which accounted for factors including role, internal job band and differences in work location, concluded that the gap between the pay of men and women is 0.52%. This difference is well under the future EU directive’s threshold of 5% and is generally not considered to represent a meaningful gap.
JDE Peet’s recognition as a Fair Pay Leader follows its recent receipt of the highly regarded 2025 Catalyst Award, both of which underscore the company’s commitment to promoting equity and inclusion in the workplace.
Rafael Oliveira, CEO of JDE Peet’s, commented: “At JDE Peet’s, we want to create a workplace where a diversity of ideas, perspectives, cultures, and backgrounds are welcome. Our workforce represents the people we serve – our consumers. Diversity leads to better business decisions. The Fair Pay Leader certification is a wonderful recognition and does not mean we stop here. We will continue to assess and address equity gaps to create a workplace where talent is fairly recognised and rewarded.”
JDE Peet’s has been committed to monitoring its gender pay equity position since 2022, when the first pay equity study was conducted, well ahead of regulatory requirements. Since then, JDE Peet’s has not only focused on identifying potential gaps but also on ensuring that its policies and practices support equal opportunity.
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Enquiries
Media
Khaled Rabbani
+31 20 558 1735
Media@JDEPeets.com
Investors & Analysts
Robin Jansen
+31 6 1594 4569
IR@JDEPeets.com
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,400 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets, with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees. Read more about our journey towards a coffee and tea for every cup at www.jdepeets.com.
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