BSPE Legal Marketing recently featured Catherine Medina, the founder of Medina Family Law Associates, in an insightful podcast interview focused on family law practice growth and success strategies. In this episode, Catherine, a prominent family law attorney based in Arizona, shares her journey from associate to law firm owner and offers valuable insights on scaling, hiring, and marketing in a competitive field. The episode is part of the Law Firm Accelerator Podcast series, hosted by Viktoria Altman, and is designed to help attorneys grow their practices through practical advice and proven methods. For more resources on legal marketing, visit BSPE Legal Marketing.
Meet Catherine Medina
Catherine Medina is a respected family law attorney in Arizona, leading Medina Family Law Associates. With years of experience in handling complex family law cases, Catherine has built a reputation for compassionate yet effective representation. Her commitment to her clients and focus on delivering personalized legal services have set her apart in a highly competitive field. To learn more about Catherine and her firm, visit Medina Family Law Associates.
Episode Insights
In this episode, Catherine discusses the unique challenges and rewards of taking over an existing practice and growing it into a thriving law firm. Key highlights include:
- Buying an Established Practice: “I knew I didn’t want to start from scratch, so purchasing an existing firm gave me clients, systems, and resources right from the start.” Catherine shares how inheriting templates, case files, and a client base from the previous owner was instrumental in helping her learn the ropes and avoid the struggles of building a practice from the ground up.
- Rebranding Challenges and Online Marketing: “Rebranding was a long process, especially when clients were still searching for the old firm name.” Catherine explains the complex matter of updating all online directories and platforms after changing the firm's name to Medina Family Law Associates. She emphasizes the importance of consistent branding across Google, Facebook, and legal directories to maintain visibility.
- Hiring and Scaling the Firm: “Finding the right people for your team is crucial, but it takes time. Switching to LinkedIn and reworking our job postings made all the difference.” Catherine shares her journey in hiring new attorneys, revealing that patience and creativity in job postings helped her attract ideal candidates. She discusses the importance of hiring for cultural fit and how she integrated her firm’s values into the hiring process.
- Delegating for Growth: “Delegating tasks was the hardest lesson I had to learn, but it gave me the time to focus on marketing and scaling the business.” Catherine talks about the shift in her role from handling all client work to managing the firm and developing marketing strategies, which allowed her to take on a senior managing attorney role.
- Effective Marketing Strategies: “Google and Facebook bring in the most clients, while TikTok hasn’t led to as many conversions.” Catherine discusses how tracking client acquisition sources helped her focus on what works best. She found that social media platforms such as Instagram and Facebook, along with Google search, were the most effective in generating business.
Tune In Now
To hear more about Catherine Medina’s insights into running a successful family law practice, tune into the full episode on the Law Firm Accelerator Podcast. This episode is available on all major podcast platforms, including Apple Podcasts, Spotify, and Google Podcasts.
Email: viktoria@bspelegalmarketing.com
Media Contact
Name
BSPE Legal Marketing
Contact name
Viktoria Altman
Contact phone
(312) 820-3772
Contact address
875 N Michigan Ave
City
Chicago
State
Illinois
Zip
60610
Country
United States
Url
https://bsplegalmarketing.com/
