Macy’s, Inc. (NYSE: M) today announced the appointment of Alexandre (Alex) Choueiri as Chief Executive Officer of Bluemercury. Choueiri will join the company on August 3, 2026, reporting directly to Olivier Bron, Chief Executive Officer of Bloomingdale’s. In this role, Choueiri will lead Bluemercury’s overall business and growth strategy, building on the brand’s position as a leading luxury beauty retailer.

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“As we welcome Alex to Macy’s, Inc. I want to thank our Bluemercury colleagues for their strong focus and execution over the past year. Their progress against our strategy, including driving consistent growth in dermatological skincare, color and fragrance has strengthened Bluemercury’s position as a trusted destination for prestige beauty,” said Bron. “Alex is a proven global leader with deep beauty expertise and a record of leading complex global organizations. He knows how to inspire teams, build culture and drive results and I am confident he is ideally suited to build on Bluemercury’s momentum and lead its next phase of growth.”

Choueiri brings more than 25 years of global luxury beauty experience spanning North America, Europe and Asia. Most recently, he served as Chief Executive Officer & President, Americas, at Kering Beauté, where he led the company’s largest region, strengthened Creed’s position in luxury fragrance and helped launch new fragrance brands, including Bottega Veneta and Balenciaga. Prior to Kering Beauté, Choueiri spent more than two decades at L’Oréal in a series of leadership roles, including Global President of Ralph Lauren Fragrances. Earlier in his career, he worked as a strategy consultant with Bain & Company in France and Australia.

As CEO, Choueiri will partner closely with the Bluemercury leadership team to further enhance the brand’s prestige beauty authority, accelerate growth and deliver exceptional experiences for customers.

“I am honored to join Bluemercury at such an exciting time in its evolution,” said Choueiri. “Bluemercury has earned a loyal following by combining an elevated assortment with personalized service and a highly engaged team culture. I look forward to working alongside the talented Bluemercury team to build on that solid foundation, strengthen our position in prestige beauty and unlock new opportunities for long-term growth.”

As he assumes his new role, Choueiri will continue to be based in New York City, where he resides with his family.

About Macy’s, Inc.

Macy’s, Inc. (NYSE: M) is a trusted source for quality brands through our iconic nameplates – Macy’s, Bloomingdale’s and Bluemercury. Headquartered in New York City, our comprehensive digital and nationwide footprint empowers us to deliver a seamless shopping experience for our customers. For more information, visit macysinc.com.

About Bluemercury

As a leading luxury beauty destination since 1999, Bluemercury offers a thoughtfully curated assortment of premium beauty products across diverse categories. With locations in sought-after neighborhoods nationwide, the brand pioneered a client-first service model focused on hyper-personalized, expert-led beauty experiences. Today, Bluemercury remains dedicated to exceptional customer service and its purpose as the ultimate specialist in the beauty of its clients.

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