Backed by $6M Series A, the new AI-powered capability signals growing demand for actionable visibility into frontline operations

As industries from manufacturing and construction to hospitality face ongoing labor volatility and limited visibility into deskless teams, Yourco, a leading SMS-based, two-way frontline employee communication platform, today announced the launch of its newest product, Frontline Intelligence, a new AI-powered capability that transforms everyday workforce communication into real-time operational insights.

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Screenshot of Yourco’s SMS-based frontline communication platform, which enables organizations to send two-way messages to employees without requiring an app or company email.

Today’s headlines focus on how artificial intelligence is reshaping white-collar roles, a parallel shift is underway in the labor market. Skilled trades and frontline jobs – from construction and manufacturing to transportation and hospitality – are in high demand, yet often lack modern digital infrastructure. The workers building data centers, powering supply chains and keeping communities running are frequently the least visible in traditional workforce systems. Yourco is positioning Frontline Intelligence as a response to that gap.

Built on Yourco’s SMS-based, two-way communication platform, Frontline Intelligence securely analyzes real-time internal communications, operational changes and employee feedback to surface sentiment trends, identify emerging issues and give leaders continuous visibility into frontline performance across locations and roles. With support for more than 135 languages and no app downloads or company email required, the solution ensures accessibility and ease of use across diverse workforces, while providing management with more data-driven frontline insights.

With over 10 million frontline employee connections made on the Yourco platform, thousands of HR professionals, internal communication leaders and executives trust Yourco for frontline employee communications and real-time frontline data analysis. The launch comes as companies increasingly look for ways to understand and engage employees who do not sit at desks and are often excluded from traditional analytics systems.

“For decades, frontline teams have been the least visible part of the workforce, despite being the backbone of the economy,” said Brodie Meyer, CEO of Yourco. “We’re changing that by turning everyday communication into real-time intelligence that helps leaders spot risks earlier, respond faster and make better decisions with input from the people closest to the work.”

To accelerate development and meet growing demand, Yourco recently secured $6 million in Series A funding from High Alpha – a venture firm that funds B2B SaaS companies to help them scale, innovate and drive measurable growth – underscoring investor confidence in the emerging frontline intelligence category.

“Frontline employees in traditional industries like construction, manufacturing and hospitality are essential to economic growth,” said Mike Fitzgerald, Co-Founder and Partner of High Alpha. “As the need for instant connectivity among frontline workforces increases, we’re excited to back Yourco’s efforts in transforming how companies engage and support these critical workers.”

In today’s labor market, losing a skilled technician or frontline associate isn’t just an HR issue – it’s an operational risk that delays projects, increases costs and impacts safety.

“Yourco has allowed us to scale frontline employee communications through rapid growth of the organization, while driving increased levels of engagement, employee retention and productivity,” said Madison Farrell, Director of Culture and Internal Communications at Great Day Improvements, the second-largest home improvement company in the United States. “We use it daily for HR and operational communications at the local level and for organization-wide communications and frontline employee data analysis at the corporate level. The ease of use and implementation has driven full adoption across our workforce, becoming our most effective frontline employee communication channel.”

To learn more about Yourco, Frontline Intelligence or start a free trial, visit yourco.io.

About Yourco

Yourco is an SMS-Based Frontline Employee Communication & Intelligence Platform. Small businesses and Fortune 500 Enterprises trust Yourco to connect, engage and grow with their frontline workforce both locally and at scale. Yourco’s frontline intelligence provides leaders with real-time visibility into their frontlines, delivering AI-powered insights that boost employee performance, engagement and safety.

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