In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives. Ikon Pass holders are encouraged to make a donation at ikonpass.com/ambassadors/mikaela-shiffrin.
Share Winter’s mission is to enrich the lives of youth through winter sports through collaboration with mountain partners and brands to reduce barriers and fees, as well as community organizations, to create opportunities for youth to ski across the United States.
“I see this 100 victory conversation as an opportunity to bring more eyes, and ideally, more passion to the sport,” said Mikaela Shiffrin, Greatest Alpine Ski Racer of All Time and Ikon Pass Ambassador. “I’d like to turn the spotlight to something bigger than me. Helping Share Winter bring more kids to the mountain is really meaningful. It’s far bigger than me winning 100 races. This will make that 100th victory one of the most meaningful to me.”
Ikon Pass has partnered with Share Winter in the past through various donations, scholarships, and athlete mentoring. Ikon Pass parent company, Alterra Mountain Company, committed $4 million to a multi-year partnership in the form of cash and in-kind services, including lessons, lift tickets, equipment rentals, and meal vouchers. Through the donation, thousands of youth participating in Share Winter’s partner programs received up to four Learn to Ski & Ride programs at 14 of Alterra’s North American destinations.
“Ikon Pass has been fortunate to have Mikaela Shiffrin as our ambassador since its inception, and we are honored to help support her commitment to grow the sport through the very worthy efforts of Share Winter Foundation,” said Erik Forsell, CMO, Alterra Mountain Company. “Mikaela defines the standard of greatness through her endless passion, determination, thoughtfulness, and commitment to snowsports.”
To make donations and learn more, visit http://ikonpass.com/ambassadors/mikaela-shiffrin.
About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska, Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain Club in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort, Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Grandvalira Resorts Andorra in Andorra, Kitzbühel in Austria, Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Arai Snow Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing. For more information, please visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round resorts, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.com.
About Mikaela Shiffrin
Mikaela Shiffrin has the most World Cup wins (currently 100) of any alpine skier in history (men or women) and is considered the greatest alpine skier of all time. She is a two-time Olympic Champion, seven-time World Champion, and five-time Overall World Cup champion. The winningest ski racer of all time and the only athlete to win in all six disciplines, Mikaela has elevated women's ski racing globally—both on and off the mountain. One of the most dominant athletes in history and a role model for young athletes across the world who has transcended the sport of alpine ski racing, she was named as one of the 100 most influential people in the world by Time Magazine in 2023 as well as the ESPY Best Athlete in Women's Sports in 2023.
About Share Winter Foundation
Share Winter supports the next generation of skiers and riders. Through grantmaking, community building, and advocacy, Share Winter supports organizations that provide learn to ski and snowboard opportunities for youth who would otherwise not ski or ride. Together, we hope to create a more diverse, inclusive and welcoming winter sports community. Share Winter has funded over one million on snow experiences since 2012. This year, 70 Share Winter supported organizations will support over 45,000 young skiers and riders, across 26 states and 88 mountain locations. From Nordic skiing programs in rural Alaska, to indoor snowboarding in New Jersey, Share Winter grantees are increasing ski and snowboard participation and fueling the next generation of skiers and riders. Anyone can share winter, learn more and donate today at www.sharewinterfoundation.org.
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Contacts
Amelie Bruzat
The Ashima Group
amelie@theashimagroup.com
