Seasoned executive brings experience scaling global SaaS businesses to accelerate Affinity’s growth and expansion into new markets

Affinity, the leading relationship intelligence platform for dealmakers, today announced the appointment of Lindsay Bayuk as Chief Marketing Officer. Bayuk joins Affinity’s executive team to lead global marketing strategy as the company scales its go-to-market motion and expands into new verticals and product offerings.

Bayuk brings decades of experience driving growth at high-performing SaaS companies. Most recently, she served as CMO at Fullstory, where she led global brand and marketing efforts. Prior to that, she was CMO at Pluralsight, where she helped define the company’s enterprise expansion strategy and oversaw its global marketing organization through significant scale and IPO. Bayuk has built and led marketing and product functions at venture-backed, private equity-owned and public companies and brings deep experience in M&A, brand evolution, and go-to-market transformation.

“Affinity is already the market leader in CRM for private capital, with a powerful platform and remarkable momentum fueled by deep product-market fit,” said Bayuk. “What’s even more exciting is what comes next—solving more of the biggest challenges facing private equity and venture capital, expanding into new markets, and evolving how we go to market in an agent-driven world. The opportunity to shape that future alongside a kind, ambitious team and thoughtful leadership is something you don’t find every day.”

“Lindsay brings the strategic vision, deep marketing expertise, and scaled operating experience we need to help Affinity scale across private capital markets,” said Ken Fine, CEO of Affinity. “Marketing is core to our next chapter, and her leadership will be instrumental as we expand our impact across the private capital market and into new opportunities.”

Learn more about Affinity’s latest innovations, including the new AI-powered sourcing solution at affinity.co/product.

About Affinity

Affinity is the leading relationship intelligence platform for dealmakers. With its AI-powered CRM, Affinity helps private capital firms, investment banks, and strategic acquirers find, manage, and close more deals by harnessing the power of their networks. Affinity is used by more than 3,000 customers across 80 countries to unlock relationship insights, drive efficiency, and win more opportunities. Learn more at www.affinity.co.

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“Lindsay brings the strategic vision, deep marketing expertise, and scaled operating experience we need to help Affinity scale across private capital markets,” said Ken Fine, CEO of Affinity.