New premium supplement company positions itself at the nexus of nature and science.
HOLLYWOOD, FL / ACCESS Newswire / April 8, 2025 / The U.S. supplement industry is at a breaking point. Valued at over $60 billion, with approximately 75% of Americans using dietary supplements, it is flooded with white-label scams, unregulated fillers, and misleading wellness claims. Millions of Americans may unknowingly consume products that do more harm than good. America is facing a health emergency- a broken system characterized by increasing mental health issues, chronic stress, immune dysfunction, and inflammation. While the demand for genuine solutions rises, the industry continues to prioritize profit over people.
A Direct Answer to America's Health Crisis
At a time when high-ranking politicians and health leaders in the U.S. are highlighting the failures of modern medicine and corporate-driven healthcare, several new companies appear to be offering real solutions. The American government has recently discussed the dangers of the unregulated supplement, nutrition, and wellness market, advocating for greater transparency and accountability. In this context, the toxic influence of Big Pharma, the lack of medical transparency, and the systemic failures in American healthcare have been publicly criticized.
Among the few brands challenging the status quo is NØØT, a privately owned premium supplement company that has sparked a movement to rewrite the rules of "Big Wellness." With no corporate investors and a team of leading doctors, neuroscientists, and biohackers formulating its products, the company seems to be establishing new standards for scientific integrity, clean functional supplements, and ethical production.
Dr. Sameer Patel, a Board Member and Ambassador of NØØT, states, "A supplement should be formulated with evidence-based ingredients and tested for efficacy. The more transparency a company provides, the more confidence you can have in its products. Unlike countless mass-produced, profit-driven campaigns, NØØT is not merely a new supplement company; it's a movement for bold and mindful people ready for transformation."
NØØT is privately owned by German entrepreneur Dia Schwarz, who combines her background in neuroscience with a deep understanding of anthroposophic alternative medicine to disrupt the industry with science-backed, powerful natural solutions. The company is committed to ethical sourcing, cruelty-free production, and sustainable manufacturing. Schwarz states, "At NØØT, we create bio-intelligent solutions that align with your biology - not against it. We blend neuroscience-backed nootropics, adaptogens, and phytogens to promote mental clarity, focus, and long-term health without compromise. Longevity, resilience, a robust immune system, and a vibrant, happy life shouldn't be luxuries-they should be our birthright."
Beyond Traditional Supplements
Most supplements on the market today are created with profit, not people, at the forefront. Many brands outsource their formulations, dilute ingredients with harmful fillers, or depend on low-quality synthetic alternatives, often including additives and synthetic hormones. This profit-driven mentality not only compromises effectiveness; according to a national survey conducted by Pew, 1 in 8 adults reported that they or a close family member experienced severe side effects-such as increased heart rate, high blood pressure, kidney issues, significant gut health problems, chronic heartburn, or liver damage-due to dietary supplements. In extreme cases, adverse reactions have even resulted in hospitalization.
Dia Schwarz, the Founder of NØØT, sees the company "as a movement bridging the gap between traditional wisdom and modern science."
"There is no magic pill! As a mother, I refuse to accept a future where our children inherit a world of broken health and an industry that prioritizes profit over people. That's why we are building this movement to live the change we want to see."
The cost burden, across the supplement industry, pits health needs against quality. Schwarz and NØØT place quality over quantity and replace supplement fillers with organic ingredients.
"Quality is a conscious choice, and frankly, it's not cheap. It takes money to source every ingredient personally with intention. It takes money to ensure every choice we make is genuinely sustainable, not just a greenwashed promise. It takes investment to build on real science, not hocus pocus marketing. It costs money - listen to this - YES, it costs money NOT to fill our capsules with useless or harmful nonsense-because your body deserves purity, potency, and integrity. It takes resources to commit to sustainable packaging, fair trade practices, and ethical choices, never animal testing. And yes, true potency means you don't need 20 different pills; we offer comprehensive, highly potent formulas designed for real impact.
Simply put, we're not interested in becoming just another mass-market brand - and we never will be. At NØØT, pricing reflects our unwavering respect for nature, science, sustainability, and most importantly, you."
Holistic Wellness: Where Science and Nature Meet
As the demand for natural health solutions grows, experts and consumers alike are turning to approaches that support holistic health. Among the fastest-growing areas in modern supplementation in the U.S. are:
Nootropics - Cognitive enhancers studied for their potential to improve focus, promote creativity, and enhance neurological resilience to combat "brain fog."
Adaptogens - Natural, powerful compounds that help the body adapt to stress, regulate cortisol levels, and restore balance.
Phytogens - Plant-derived bioactive compounds recognized for their potential anti-inflammatory and immune-supporting properties.
Microdosing / so-called brain-rewiring techniques - A precise approach to supplementation designed to optimize benefits on a deeper level for healing and transformation.
NØØT's portfolio features products like Genius Mushrooms for cognitive performance, NeuroFLAME for brain and body inflammation support, and Deep Sleep for optimizing sleep cycles and addressing jet lag. Other formulations, such as VeCoGlow- a potent vegetarian option for skin health- and RejuvaNAD+, center on anti-aging and longevity. Meanwhile, Happy Mood and Stress Less promote mental resilience for high-stress lifestyles, potentially providing solutions for students and professionals facing cortisol overload and burnout.
Beyond its expanding portfolio of premium natural supplements, NØØT is committed to educating and inspiring healthier lifestyles, igniting a movement focused on proper nutrition, supplementation, mindfulness, biohacking, and longevity.
Schwarz concludes, "Our mission for NØØT is to ignite a global movement toward reconnecting with nature, science, and, most importantly, with oneself -empowering individuals to take responsibility for their health and the planet we inhabit through awareness, curiosity, and intention."
For more information, visit www.NOOT.US
Contact:
Verena Demetz
contact@noot.us
305-904-2905
SOURCE: Noot World
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