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Video killed the radio star and video is making businesses a killing this year.
In the wake of the 2020 pandemic, video marketing has sustained the impact it had on the world. 74% of marketers say that video has a better return on investment than static images.
Video in print is now more popular than ever. Companies are using these products to draw the attention of customers and build their businesses. This is just another way that technology is taking marketing and advertising to new heights.
So, we live in a world that is moving fast, and where people are captivated by moving pictures. But what is the cost of keeping up with the pace?
Do you know what to expect for video brochure cost or video mailer expense?
Read on to learn more about video marketing products, pricing, and the benefits of using this tool in your business.
Why Video Marketing?
Many businesses are teeming with ideas to engage their audience with video content, but lack the resources, knowledge, and staff to execute. The process of video marketing is comprised of a team effort. But, not every business can invest in building a team of individuals with a video production skillset.
Luckily, you don’t have to.
Utilizing the experience of a video marketing company can be just as, if not more, effective and potentially more cost-efficient. Now, more than ever, working side-by-side with a professional designer is a lucrative decision for your business.
Think about it. Many people have adopted a new lifestyle since the COVID-19 pandemic. Around the world, people have learned to work from home, have groceries and products delivered, and even have found ways to entertain themselves from the couch… mostly through video media!
The world had to quickly adapt to being stuck at home, and we did.
Historically, video marketing isn’t a new thing. But, the speed at which it transformed into a necessary part of our everyday lives makes it that much more beneficial for businesses to reach target audiences.
Video Marketing Products
Want a creative, affordable way to really wow your clients? Check out some of the popular video marketing products on the market today.
Video brochures are the combination of handheld media integrated with LCD technology. People receive information visually, audibly, and kinesthetically (through touch). By using video brochures, you tap into all three methods to reach your customers.
Have you ever picked up a brochure that had a great feel and was bright and vibrant, but was information overload? Sometimes, words alone are just too much.
Video brochures are the perfect solution when you have a lot to say using more than just words.
Some of the most effective ways to use a video brochure are:
- Promote a brand or showcase a new product
- Deliver a press release
- Emphasize essential information when pitching a new idea
Video Business Cards
Another option to market your business is through the video business card. This is a great way to make a lasting first impression on your business.
The business card is still an essential networking tool.
If you still rely on face-to-face networking and meeting new clients, investing in a physical video business card is your best bet. Replacing all of your basic business cards with those built with LCD technology may not be practical. However, you can have some created for serious networking events, meetings, and opportunities with high-end clientele.
When deciding on content, choose quality images that tell the story of who you are, and don’t forget to close with a snapshot of your logo, contact details, and a call-to-action.
Whether you’re marketing your business locally or globally, video mailers are an effective way to deliver high-quality video-produced brochures and business cards. Video mailers are designed with custom boxes that stand out, a huge selling point versus standard letters and postcards that get lost in the clutter.
Direct mail is an affordable marketing solution and now a greater impact is had with a technological edge.
Calculating Video Brochure Cost
Custom video marketing costs involve three main components: creative, configuration & size, and shipping, mailing, & postage. Let’s dive in a little more into what to look for in high-quality video production and the costs you can expect from a top-notch video marketing team.
The most important aspect of great marketing is creativity. From artwork to video production, a lot of blood, sweat, and tears are put into the creative process.
For that reason, there is a creative cost.
When choosing a designer to partner with, be sure to, at the very least, check their previous work, references, their passion for the business, and ensure that they are knowledgeable in marketing strategy (i.e., content marketing, social media, SEO optimization).
Based on your marketing objective, the designer will then create the artwork of your brochure, considering the brand, colors, font, graphics, and other aspects of product design, such as paper stock.
Creative cost also includes the details of quality video production. This includes content, special cameras & effects, lighting, crews, scripting, and editing.
Configuration & Size
LCD screen size is one of the greatest factors that determines video brochure cost. Video brochures come in different shapes and sizes, many ranging from smartphone to tablet size. LCD screens are fitted to be visually appealing and functional. The larger the LCD, the greater the cost.
Quantity is the other main factor of video brochure cost, in which economies of scale are key. For example, ordering the minimum 50 units versus 500 has a major impact on per unit price. Some companies offer a tiered pricing model so that the more you order, the lower the per-unit cost.
Video marketing products also typically come with standards for battery life, memory, speakers, finishes (gloss or matte), and buttons. Any adjustments to the standards will incur additional fees.
Shipping, Mailing, & Postage
Video mailer cost is determined by unit sizes, including the price of brochures and boxes.
Products are packaged in one or more boxes, and those boxes are measured and weighed. The larger the brochure, the less you can fit per box, and the more boxes you’ll require.
In addition to packaging and shipping fees, postage is also calculated off of the overall size and weight of packages.
Request a Quote
Are you ready to make the switch to video?
It’s important to take the time to consider your options and seek a video production team that is passionate about your project.
Custom video brochure expense does not have to take a major hit on your marketing budget. Working with a professional video marketing team that you’ve done your homework on will ensure your investment is well worth the time and video brochure cost.
We’d love an opportunity to earn your business! Click here to learn more about our products, pricing, and request a free quote.