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3 Reasons TRUP is Risky and 1 Stock to Buy Instead

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TRUP Cover Image

Since March 2026, Trupanion has been in a holding pattern, posting a small loss of 4.5% while floating around $25.08. The stock also fell short of the S&P 500’s 16.4% gain during that period.

Is there a buying opportunity in Trupanion, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Is Trupanion Not Exciting?

We’re cautious about Trupanion. Here are three reasons we avoid TRUP, plus one stock we’d rather own.

1. BVPS Growth Demonstrates Strong Asset Foundation

In the insurance industry, book value per share (BVPS) provides a clear picture of shareholder value, as it represents the total equity backing a company’s insurance operations and growth initiatives.

Although Trupanion’s BVPS increased by a meager 2.4% annually over the last five years, the good news is that its growth has recently accelerated as BVPS grew at a decent 13.5% annual clip over the past two years (from $7.25 to $9.34 per share).

Trupanion Quarterly Book Value per Share

2. Projected BVPS Growth Is Slim

Book value per share (BVPS) growth is driven by an insurer’s ability to earn consistent underwriting profits while generating strong investment returns.

Over the next 12 months, Consensus estimates call for Trupanion’s BVPS to grow by 4.1% to $9.09, lousy growth rate.

Trupanion Quarterly Book Value per Share

3. Previous Growth Initiatives Have Lost Money

Return on Equity, or ROE, ties everything together and is a vital metric. It tells us how much profit the insurer generates for each dollar of shareholder equity entrusted to management. Over a long period, insurers with higher ROEs tend to compound shareholder wealth faster through retained earnings, buybacks, and dividends.

Over the last five years, Trupanion has averaged an ROE of negative 5.6%, a bad result not only in absolute terms but also relative to the majority of insurers putting up 20%+. It also shows that Trupanion has little to no competitive moat.

Trupanion Return on Equity

Final Judgment

Trupanion isn’t a terrible business, but it isn’t one of our picks. With its shares trailing the market in recent months, the stock trades at 2.6× forward P/B (or $25.08 per share). Investors with a higher risk tolerance might like the company, but we don’t really see a big opportunity at the moment. We’re pretty confident there are more exciting stocks to buy at the moment. We’d recommend looking at an all-weather company that owns household favorite Taco Bell.

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