BlackLabel Supplements, an industry leader in sports supplementation, is bringing hydration quality to the next level through the widespread launch of its Pure Hydrate sugar-free drink formula packed with body-replenishing electrolytes and calcium on Amazon.com.
(PRUnderground) September 16th, 2025
As higher temperatures become the norm even in traditionally cooler months, the importance of proper hydration, especially while being active, cannot be understated. BlackLabel Supplements, an industry leader in sports supplementation, is bringing hydration quality to the next level through the widespread launch of its Pure Hydrate sugar-free drink formula packed with body-replenishing electrolytes and calcium on Amazon.com.
“Pure Hydrate came to be after we discovered just how many sports drinks on the market are full of excessive sugars and calories, factors that can diminish how the body properly fuels itself during exercise,” said BlackLabel CEO and Founder Troy Bell. “Our team immediately set out to create a solution, one that effortlessly combines essential electrolytes with clean, third-party tested ingredients. The result is a sports drink that is trusted by top athletes and formulated for best performance.”
Developed as a powder easily added to standard 16oz-20oz water bottles, Pure Hydrate is composed of sodium, potassium, magnesium, and calcium to replace what the body loses through sweat. Launched in both ‘Lime Rickey’ and ‘Strawberry Kiwi’ flavors, the formula is recommended to be consumed throughout workout sessions in order to prevent dehydration while providing a steady stream of energy.
According to Cleveland Clinic, electrolytes help the body regulate chemical reactions, maintain fluid balance inside and outside cells, absorb nutrients, create energy for the brain and muscles, and support healthy heart function. A body lacking these substances in healthy levels can suffer from weakness, heart rhythm changes, difficulty breathing, and much more, with sports drinks recommended over traditional water for high-intensity workouts.
Unlike leading sports drinks, Pure Hydrate has undergone intense third-party testing and been successfully classified as NSF-Certified for Sport, guaranteeing that the drink is free from dangerous, banned substances as well as made from clean ingredients. As stated on the official NSF-Certified for Sport website, they are “the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League, and the Canadian Football League,” as well as recommended by numerous organizations seeking to mitigate the risks of contaminated dietary supplements for athletes of all levels.
Bell added, “Since our company’s founding, we have received support from a myriad of iconic athletes, including those on Major League Baseball (MLB) and National Football League (NFL) teams. We are proud to be at the forefront of developing safe supplements for those aiming to be their strongest, all while forwarding the importance of transparency and clean ingredients in all we do.”
BlackLabel Supplements products can be purchased on Amazon.com, VitaminShoppe.com, OneLavi.com, and soon VitaCost.com.
For more information, visit https://blacklabelsupplements.com
About BlackLabel Supplements:
Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.
BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:
- Tanner Conner – NFL, Miami Dolphins
- Shelby Neal – 3x CrossFit Games Athlete
- Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
- Tyson Gunter – Team USA Paralympic Track & Field
- Robert Oberst – Former Professional Strongman
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