DENVER - April 29, 2026 - PRLog -- Solid Earth, the foundational infrastructure provider for the real estate industry, today re-emphasized its commitment to unlocking non-dues revenue for MLSs and Associations through its sophisticated, native advertising ecosystem.
By marrying its deep technical infrastructure with an elite, in-house advertising team, Solid Earth has moved beyond traditional ad tech. The company's media division is led by a powerhouse team of strategists who honed their expertise managing high-stakes sponsorships and national brand activations within NASCAR, NCAA, MLB, NFL, PGA, Warranty Service, Industrial Health and Safety, PPE, PBR, The World of Outlaws, The Kentucky Derby, and more. This "best-of-the-best" pedigree ensures that Solid Earth partners benefit from a level of professional vetting and campaign precision previously unavailable in the real estate space.
The Integrated Advantage over Third-Party Solutions
While other MLS focused ad sales companies offer inventory in third party products, Solid Earth provides a vertically integrated solution. Because the ad tech is native to the Solid Earth dashboards and website inventory, MLSs and associations can offer a seamless experience that protects data while maximizing engagement.
"Our infrastructure is the engine, but our team is the driver," said David Murphey, Manager of Partners for Solid Earth. "By bringing in a team with a background in the high-velocity world of NASCAR and sports marketing, we've adopted a championship mentality toward ad sales and brand management. We aren't just placing ads; we are curating a premium media environment that attracts national companies and generates significant, sustainable revenue for our partners."
Key Highlights of the Solid Earth Ad Ecosystem:
- Pro-Grade Media Team: An in-house division with a track record of managing elite national brands, now focused on connecting those parties with the real estate industry.
- Native Infrastructure: Ads are embedded directly within the Solid Earth ecosystem, ensuring 100% reliability, faster load times, and better security than external plug-ins.
- Scalable Non-Dues Revenue: A turnkey model that allows MLSs and Associations to capture national ad budgets and stabilize revenue without increasing internal headcount.
- Non-Dues Revenue: Brand-Safe Environment: Total control over the types of advertisers allowed into the ecosystem, ensuring that every placement adds value to the professional lives of agents and brokers.
A Fresh Push for Modern Revenue
As the real estate industry evolves, Solid Earth continues to lead by providing the tools, and the talent, necessary for MLSs and Associations to diversify their income streams. This media-focused push highlights a future where the MLS dashboards are not just a utility, but an opportunity for a high-performance profit center.
"Solid Earth bridges the gap between premium advertisers and a captive audience of over 425,000 real estate professionals," said Eric Stegemann, CEO of Solid Earth. "By leveraging our dashboard and website advertising, MLS and Association leaders can instantly monetize their local marketplaces, capturing a slice of national advertisers, particularly in the home improvement industry without the overhead of a dedicated sales team. To date, our customers have seen annual revenue per member increase by approximately 1%."
Contact our National Media Team today to explore premium placement opportunities within the industry's most trusted real estate ecosystem.
For more information on how to leverage Solid Earth's ad infrastructure and elite media team, visit SolidEarth.com or contact the Ads Team at jason.riggs@solidearth.com.
About Solid Earth
Solid Earth has been a leader in real estate technology for over 30 years. From the Spring platform to industry-leading SSO dashboards, Solid Earth provides the foundational infrastructure that powers MLSs and REALTOR® Associations across the United States.
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Source: Solid Earth
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