HIBBETT LAUNCHES NEW CLEARED FOR TAKEOFF SERIES FEATURING JORDAN BRAND ATHLETE BRYCE YOUNG

December 08, 2023 at 10:02 AM EST

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Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,158 Hibbett and City Gear specialty stores nationwide, today announced the launch of Cleared For Takeoff, a new and exclusive digital series featuring NFL rookie quarterback and Jordan Brand athlete Bryce Young of the Carolina Panthers in the inaugural episode. Beginning December 9^th at 8am eastern, the new Cleared For Takeoff episode will be available to watch here and on the Hibbett YouTube channel.

Bryce Young, filmed the first episode of Cleared for Takeoff in his current hometown of Charlotte, North Carolina at the Panthers Practice Facility and a local Hibbett store. Young shared how focusing on his dreams as a kid led him on a path to become a first-round draft pick for the Panthers. “My dream began in Pasadena, California at Victory Park running around, having fun and not worrying about anything but playing football. Football is where I found myself and not just in sports, but through life.”

Young talked about how hard work, encouragement from his mentors and his own self-belief, led him to football success. “Challenges are inevitable in sports and life. The game gave me a sense of direction and a sense of accomplishment. No matter how hard, ultimately it allowed me to grow.”

“We are excited to kick off our first episode of Cleared For Takeoff while celebrating the launch of the iconic Air Jordan 11 Gratitude,” said Sarah-Sharp Wangaard, VP Marketing, Hibbett. “We believe in inspiring kids and providing opportunities for them to “take flight,” follow their dreams and live boldy without limits. We appreciate Bryce Young, Jordan Brand and the Jordan Wings Initiative for helping us bring this episode to life.”

During the episode, Young is seen stopping by Hibbett in Charlotte and visiting with 23 Jordan Wings students from the Carolina Youth Coalition and Rise2Impact, both partners of the Jordan Wings Initiative. The purpose of the Jordan Wings Initiative - which works with partners globally - is to unlock access to education and mentorship, as well as, create inspiration and access that helps youth create a better future. It is inspired by Michael Jordan’s legacy of greatness and commitment to education. The students got the surprise of their lives when Young showed up to meet with them and discuss how he approached his own journey to success.

Bryce Young visits with Jordan Wings students at a Hibbett store in Charlotte, NC photo credit: Alex "Ghost" Hernandez

Young encouraged the students to follow their own dreams and to find their passion. “Dreams are something that have always guided me and always pushed me. The beautiful thing is that there is no limit to what it can be. I’m grateful to be in the position I am to inspire the next generation. Understand that no matter where you’re from, your background, what is against you, or isn’t, all things are possible.” Young then ended his visit by gifting the students with their very own pairs of Air Jordan 11’s. Hibbett also presented each student in attendance with a $1000 giftcard to enjoy a private shopping experience and purchase shoes for the year ahead.

Fans can look forward to more Cleared For Takeoff episodes coming in 2024.

About Hibbett, Inc.

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,158 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter.