VAgency founder Selma Kadiric appeared on Xraised to set out the case for structured virtual assistance over in-house hiring. The UK entrepreneur draws on 14 years of executive support experience and VAgency's multi-award-winning track record.
-- Selma Kadiric, founder of UK-based virtual assistance and executive support agency VAgency, has appeared on entrepreneur interview platform Xraised to make the case for structured outsourcing as a growth strategy for founders, entrepreneurs, and growing SMEs.
The Outsourcing Argument
In the interview, Selma set out a view that has shaped VAgency's model since its founding: that the scarcest resource for most business owners is not capital but time. She argued that the businesses gaining ground are not those adding headcount for every operational function, but those making deliberate choices about where their attention goes, and delegating the rest to consistent, professional support.
"The goal is not to make a founder better at doing everything," said Selma Kadiric, Founder of VAgency. "It is to make sure they no longer have to do everything. When a business owner can hand off their inbox, their calendar, their bookkeeping and their travel, and trust that it will be handled with the same care they would apply, they get their time back. That is what creates the space to grow."
Selma brings more than 14 years of executive assistant and PA experience to the firm, including prior contracts with global organisations such as Bank of America, Citi, and GlaxoSmithKline. VAgency was built on that professional foundation, applying the standards of senior corporate EA work to serve faster-moving businesses that need the same quality of operational support.
A Model Between Freelance Support and an In-House Team
Selma used the Xraised interview to clarify where VAgency sits in the market. The firm operates as a structured agency rather than a matching platform or a single-point freelancer arrangement. This means clients work with a consistent team that holds ownership of processes, carries professional indemnity insurance, and operates under strict GDPR compliance, bringing additional capacity and broader operational support to businesses that need more than ad hoc assistance but are not yet ready for a full in-house operations hire.
Working with the same team over time means there is no repeated onboarding, no context-sharing from scratch with each new contact, and no loss of momentum when operational demands shift. VAgency embeds itself as an extension of the client's leadership, aligning daily execution with commercial priorities including partnership outreach, customer management, and internal project coordination.
Growth and Recognition
VAgency has scaled its client base across the UK and internationally since founding, serving founders, consultants, and growing businesses across multiple sectors. The firm was named a recipient of a 2026 Global Recognition Award for strategic executive support and business growth excellence, a recognition that reflects, in the award body's assessment, more than three years of measurable commercial impact. VAgency's multi-award-winning track record also includes coverage in Business Insider.
Selma is fluent in English, Bosnian, and Croatian, a capability that supports the firm's work across European markets. The Xraised interview is available as video content and as a podcast via Spotify and Amazon Music.
About VAgency
VAgency Limited is a UK-based virtual assistance and executive support agency serving founders, entrepreneurs, consultants, and growing SMEs who need reliable, long-term operational support. The company operates with professional indemnity insurance and full GDPR compliance, and provides services spanning executive assistant and PA functions, inbox and calendar management, bookkeeping, travel coordination, and business development support. Visit vagency.org.uk.
Contact
Selma Kadiric
Founder, VAgency Limited
vagency.org.uk
selma.k@vagency.org.uk
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