Ayokay CEO and founder Jack Shepler announces his new book, Authority Crisis, releasing November 10, 2026. Offering actionable strategies for public health and healthcare leaders, the book provides a practical roadmap to rebuild community trust, overcome misinformation, and communicate effectively in the digital age.
-- FOR IMMEDIATE RELEASE
INDIANAPOLIS, IN — [Date] — As misinformation continues to complicate global healthcare efforts, Ayokay founder and CEO Jack Shepler announces the launch of his new book, Authority Crisis: Public Health Marketing in the Age of Fake News. Slated for release on November 10, 2026, by 'Publish Your Purpose', the book provides public health professionals, healthcare leaders, and communications teams with actionable strategies to rebuild community trust in an era of digital skepticism.
Drawing on over two decades of experience and his role as CEO of Indianapolis-based digital marketing and web development agency Ayokay, Shepler unpacks why delivering accurate information is rarely enough to inspire action on its own. Through real-world campaign case studies and practical guidance on community partnerships, transparency, and digital outreach, he equips readers to position trust at the very center of their messaging.
“Public health organizations can have the right information and still struggle to reach the people who need it,” said Shepler. “We have to understand who people trust, what concerns them, and what might keep them from taking action. This book is about helping organizations build those relationships before a crisis puts them to the test.”
The mission of the book is deeply personal for Shepler, following the loss of his sister to cancer in 2020. In Authority Crisis, he reflects on how her growing distrust of traditional healthcare and her desperate search for alternative treatment answers online shaped his lifelong commitment to helping organizations communicate with greater clarity, empathy, and compassion.
Authority Crisis focuses on helping public health organizations:
1) Respond quickly and accurately while building long-term credibility.
2) Develop meaningful outreach alongside underserved communities and trusted local partners.
3) Responsibly utilize data and emerging tools—including artificial intelligence—to improve communication efforts.
Early reviewers have praised the book's actionable, human-centered approach to a massive modern problem. Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion, called it “practical, visionary, and written with compassion.” Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Power of Ideas That Don't Make Sense, alongside public health leader Joan M. Duwve, MD, MPH, have also offered their advance praise.
"Authority Crisis: Public Health Marketing in the Age of Fake News" will be available in hardcover (ISBN: 979-8-88797-155-1), paperback (ISBN: 979-8-88797-143-8), and ebook (ISBN: 979-8-88797-157-5) formats.
For more information, to read an excerpt, or to order a copy, visit https://www.jackshepler.com/book. To request an advance review copy or to schedule an interview with Jack Shepler, please contact the Ayokay media relations team.
About Jack Shepler
Jack Shepler is an expert marketing strategist, Forbes Next 1000 honoree, and the founder and CEO of Ayokay, a globally minded digital marketing and web design agency based in Indianapolis. With more than two decades of experience, he helps organizations in public health, healthcare, education, and other industries build trust, combat misinformation, and deeply connect with their audiences.
Media Contact
Ayokay Communications Team media@ayokay.com 317-210-2965 x801 (https://www.ayokay.com)
Contact Info:
Name: Jenny Jones
Email: Send Email
Organization: Ayokay
Address: 7202 Shadeland Avenue Suite 200, Indianapolis, IN 46250, United States
Phone: +1-833-429-6529
Website: https://www.ayokay.com
Source: PressCable
Release ID: 89206168
If there are any problems, discrepancies, or queries related to the content presented in this press release, we kindly ask that you notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or support you with press release takedowns. Ensuring accurate and trustworthy information is our unwavering commitment.
