New social-first content marketing campaigns by HolisticMarketingLab will serve as an alternative to traditional SEO, aiming to improve online visibility KPIs for small businesses.
-- Digital agency HolisticMarketingLab announced the new omnichannel content campaigns even as small business owners and marketers begin to adopt a topical model of optimization, where answering a searcher's query with helpful information is more valuable than the keyword-focused model.
For more information, visit https://holisticmarketinglab.com/holistic-campaigns/
HolisticMarketingLab will use human-generated content and AI repurposing to create a content stack—Holistic Campaigns—comprising articles, guides, reports, infographics, videos, shorts, social media posts, and presentations that showcase brand distinctives. Each Holistic Campaign is designed, customized, and deployed as a discrete unit, delivering brand-focused topical content through 300 to 400 online platforms.
These campaigns help brands build value through content that addresses multiple interrelated topics, but as separate units. Each marketing asset—blog post, video, or infographic—benefits from the visibility generated by prior campaigns without suffering the dilution of its core message.
"Over 90 days, which equals at least three Holistic Campaigns on your main topic, you will see an increase in at least one of the following KPIs: traffic to your website, more keywords your website ranks for, and better average placement for the top fifty ranking keywords," explains CEO and CMO Sandi Bilinski. He notes that Holistic Campaigns are an alternative to SEO because they deliver KPI optimization while sharing information that improves zero-click search visibility.
The focus on AI search visibility comes as more search experts acknowledge the importance of content that prioritizes user experience and is sensitive to the customer journey. HolisticMarketingLab will deliver topical, newsworthy, high-value content in multiple formats based on an understanding of audience pain points. This plurality of formats will enable brands to reach prospects and connect better with their expectations.
HolisticMarketingLab is a digital agency focused on helping brands build a holistic presence online and broaden their digital presence on blended SERPs. The agency is headed by online marketing, e-commerce, and analytics consultant Sandi Bilinski, a strong proponent of data-driven yet human-centric marketing.
For more information about holistic content marketing campaigns as an SEO alternative, visit https://holisticmarketinglab.com/
Contact Info:
Name: Sandi Bilinski
Email: Send Email
Organization: HolisticMarketingLab
Address: Am Weinhof 7, Bad Segeberg, Schleswig-Holstein 23795, Germany
Website: https://HolisticMarketingLab.com
Source: NewsNetwork
Release ID: 89161286
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