Bronxville, NY - February 23, 2026 - Lauren Strock, a Latvian-American artist and author based in Bronxville, New York, announces the release of her new book, The Business of Art: How to Become a Successful Artist in Today’s Market, now available on Amazon in print, digital, and audiobook formats. The book addresses a longstanding gap in arts education—the lack of business, market, and professional literacy for artists—by offering a contemporary, real-world guide to building sustainable creative careers.
Across the global art world, most artists operate as independent professionals, yet formal training rarely prepares them for pricing, positioning, contracts, or long-term financial sustainability. Studies from the National Endowment for the Arts and UNESCO consistently show that the majority of artists are self-employed, while surveys across creative industries cite financial instability as a leading reason artists leave professional practice. The Business of Art directly addresses these challenges, reframing creativity as both an artistic and a professional pursuit.
Drawing on Strock’s experience as both an exhibiting artist and creative professional, the book explores topics including artistic positioning, professional practices, pricing foundations, audience development, and long-term sustainability. Influenced by conversations with curators, gallerists, and collectors, the guide sheds light on the often-unspoken structures that shape artistic careers and the realities of navigating today’s rapidly evolving art market.
“Many artists are taught how to create, but not how to sustain themselves,” said Lauren Strock, Author and Artist. “This book is about clarity—understanding how the art world actually functions, valuing your work with confidence, and developing a professional mindset that supports long-term growth.”
Designed as a practical and accessible resource, The Business of Art helps artists move beyond guesswork and develop a stronger strategic relationship with their work. Rather than positioning art as a hobby, the book emphasizes creativity as a legitimate, sustainable profession grounded in both vision and structure.
Artists and readers can learn more about the book and access a free companion workbook by visiting https://laurenstrock.com and https://storage.googleapis.com.
Readers who wish to follow Lauren Strock’s work and ongoing projects can connect with her on social media. She regularly shares insights into her creative process, new artworks, exhibitions, writing, and professional guidance for artists through her online channels on LinkedIn, YouTube, and TikTok, offering audiences a closer look at her evolving artistic journey and thought leadership within the contemporary art world.
About Lauren Strock
Lauren Strock is a Latvian-American artist and author based in Bronxville, New York. Her work is inspired by the intersection of Eastern and Western traditions, cultural identity, and the quiet beauty of nature. Working across oil, watercolor, acrylic, and digital mediums, she captures transient moments that evoke reflection, calm, and connection. After a successful career in the medical industry, Lauren returned to academia, earning a BA in Liberal Arts in the U.S. and a Master’s degree in Art History in England. She exhibits internationally and is the author of The Business of Art.
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Contact Person: Lauren Strock
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Website: https://laurenstrock.com/
