Fort Worth, TX - Sales coach and entrepreneur advocate Paul Kirch announced today that his consulting practice will fully integrate the Askology Method, a proprietary sales engagement framework designed to help entrepreneurs and small business leaders transform how they connect, qualify, and convert prospects. Paul Kirch developed the Askology Method to assist in how he nurtured prospect and client relationships and also how he helped other professionals learn to drive engagement, without relying on outdated pitch strategies. At the heart of this evolution is an application of Askology called BANT+Askology, a modern upgrade to the widely known BANT sales qualification framework.
The classic BANT framework consists of Budget, Authority, Need, and Timeline. This has been a cornerstone in sales training for decades. But in today’s market, where authenticity, trust, and human connection are essential, Kirch saw the need for innovation. Enter Askology, a method that blends powerful questioning strategies with genuine relationship-building.
“BANT is still valuable, but many sales leaders know it’s incomplete on its own,” said Paul Kirch, Founder of the Askology Method. “With BANT+Askology, we don’t just qualify leads, we qualify relationships and speak to the emotional needs of buyers. This means stronger engagement, deeper trust, and more sustainable business growth.”
Why BANT+Askology Matters for Sales Leaders
- Stronger Qualification: Traditional BANT identifies if someone is a potential buyer; Askology uncovers if they want to buy and how to help them move forward. Once qualified, Askology allows for more trust to be developed.
- Human-Centered Selling: Moves beyond transactional checklists to create authentic conversations. Kirch believes all buying takes place at an emotional level and BANT+Askology helps bridge the gap between sellers and buyers.
- Faster Conversions: Entrepreneurs and small businesses save time by focusing on prospects who align with both needs and values.
- Scalable Coaching: Now built into every coaching and consulting engagement, Askology is accessible for solopreneurs, startups, and growing firms.
Askology’s Integration into All Coaching Engagements
Paul Kirch confirmed that all consulting and coaching services under Paul Kirch Consulting will now be guided by the Askology Method. This shift underscores his commitment to equipping business owners, sales professionals, and consultants with strategies that feel natural, authentic, and effective.
“Too often sales messaging focuses upon selling from a logical view, focusing upon features and benefits,” added Kirch. “Askology changes that. It gives individuals confidence, tools, and a framework that works in any networking, sales, or business growth environment.”
Frequently Asked Questions
What is the BANT sales framework? The BANT sales framework (Budget, Authority, Need, Timeline) is a classic lead qualification method used by sales teams worldwide.
What is BANT+Askology? BANT+Askology is an evolution of BANT, created by Paul Kirch, which adds layers of authentic engagement, trust-building, and deeper questioning strategies to the traditional framework.
How can entrepreneurs benefit from Askology coaching? Entrepreneurs using the Askology Method gain practical tools to qualify prospects faster, build stronger relationships, and sell with integrity.
About Paul Kirch and the Askology Method
Paul Kirch, founder of the Askology Method and BOSS Academy, is a seasoned sales coach, entrepreneur, and community builder. With over 30 years of experience in sales, leadership, and consulting, he helps entrepreneurs and small businesses discover confidence in selling through authentic conversations.
The Askology Method empowers professionals to transform networking, lead qualifications, and sales engagements into growth opportunities, without scripts or high-pressure tactics.
“I created the Askology Method to navigate my own journey as a sales professional and leader. It helped me build trust, spark powerful conversations, and connect with the emotional needs of buyers. Over time, I’ve guided countless professionals in applying this approach to their own sales conversations. This method has transformed how I lead and coach, and it’s now the standard process in all of my coaching and consulting engagements.” ~ Paul Kirch
Learn more at https://askologymethod.com
Media Contact
Company Name: Paul Kirch Consulting
Contact Person: Paul Kirch
Email: Send Email
Phone: +1(817) 221-0638
City: Fort Worth
State: TX
Country: United States
Website: https://askologymethod.com/
