Partnership with Bourbonnais School District 53 grows from a one-year agreement to a two-year, five-figure commitment, culminating in the district's first-ever permanent stadium and gymnasium naming rights, with branding on the basketball courts and baseball field now known as Patriot Hyundai Arena and Patriot Hyundai Field

AdTime Marketing, a full-service advertising and sponsorship agency, today announced the completion of a major milestone in its ongoing partnership between client Patriot Hyundai of Bradley and Bourbonnais School District 53. Patriot Hyundai's logo has been permanently stenciled onto the basketball courts, now named Patriot Hyundai Arena, and installed on the district's baseball field, now named Patriot Hyundai Field, establishing the dealership as the sole sponsor across these spaces for the current season and beyond.

The naming rights mark the first time Bourbonnais School District 53 has entered into this type of sponsorship arrangement. The concept was not something the district sought out — it was conceived and pitched entirely by AdTime Marketing on behalf of its client. The agency identified Bourbonnais School District 53 as a strategic fit for Patriot Hyundai, developed the naming rights proposal from scratch, and led all outreach and negotiations with school administration to bring the idea to life. The resulting agreement secured a full sponsorship package that includes naming rights to the school's gym and field, sole sponsorship recognition throughout the district, logo integration into the gym floors, attendance at school events, and exclusive promotional opportunities for students, parents, and staff.

The partnership began in 2025 with Bourbonnais Upper Grade Center, followed by Liberty Intermediate School, both starting as one-year agreements. Based on the strength of the relationship and the results delivered for Patriot Hyundai, AdTime Marketing grew the commitment into a two-year, five-figure agreement, recently marked by a formal check presentation to the school. Throughout the process, the agency's team managed a full on-site walkthrough, coordinated directly with school administrators, and maintained weekly communication to ensure smooth execution.

As part of the agreement, AdTime Marketing coordinated the professional stenciling of Patriot Hyundai's logo directly into the gym floors of both gymnasiums and onto the district's baseball field. Patrons are now welcomed into the gymnasium under signage identifying it as Patriot Hyundai Arena, and the district's baseball field is similarly marked as Patriot Hyundai Field, reinforcing the dealership's presence at every game, practice, concert, and assembly held in either space.

"Our goal for this client was never just brand visibility," said a spokesperson for AdTime Marketing. "It was building a genuine, lasting connection between Patriot Hyundai and the families it serves throughout the district. Being the team that brought this idea to the district first, and now seeing Patriot Hyundai Arena and Patriot Hyundai Field become part of daily school life, is something we're incredibly proud of."

The naming of Patriot Hyundai Arena and Patriot Hyundai Field represents a permanent, high-visibility asset and a first-of-its-kind achievement for the district, reinforcing Patriot Hyundai's role as a long-term community partner each time the spaces are in use.

About AdTime Marketing

AdTime Marketing builds long-term partnerships that create real, lasting visibility for its clients through strategic sponsorships, billboard campaigns, and community-focused marketing initiatives.

About Patriot Hyundai of Bradley

Patriot Hyundai of Bradley is a new and used vehicle dealership serving the Bradley, Illinois community and surrounding areas.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260820841511/en/