Mundial Media’s Patricia Linares Named to Inc. 2025 Female Founders 500 List

Inc.’s eighth annual Female Founders list highlights the nation’s top business leaders who challenge the status quo to tackle some of the world’s biggest problems

Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, today announced that its Co-Founder, Patricia Linares, has been named to the prestigious Inc. Female Founders list. The list honors a bold group of 500 women whose innovations and ideas lead their industries forward.

“No one is more deserving of this honor than Patty whose passion and relentless dedication have been the driving force behind the success of Mundial Media,” said Tony Gonzalez, CEO and Co-founder at Mundial Media. “As one of the few female leaders in multicultural marketing, Patty’s leadership has been instrumental in the growth of our brand and the development of our Cadmus AI engine, which has set us apart in the industry.”

Each year, Inc. editors review thousands of applications, highlighting female founders who are challenging the status quo and tackling some of the world’s biggest problems. They cull applicants through three rounds of judging, looking specifically at an entrepreneur’s bona fides in the past year. Criteria include quantifiable metrics such as revenue, sales, growth, funding, and audience size. Inc. also looks for qualitative metrics, including social media momentum and impact stories.

“I am so honored and humbled to have been included on this list of incredible female founders,” commented Linares. “To have been at Mundial Media from inception has been one of the great privileges of my career. The company’s growth has been nothing short of amazing and we can only go up from here, it's such an exciting time to be a female founder!”

Under Patty’s leadership, Mundial Media has expanded its client base and headcount and executed several successful campaigns for large brands, resulting in a 341% revenue growth. Since July 2023, Mundial Media has achieved a 200% increase in its client base, now partnering with over 30 clients across a variety of industries. This growth speaks to brands' trust and confidence in Mundial Media’s ability to deliver data-driven, culturally resonant campaigns that effectively connect with multicultural audiences.

Patty’s leadership has been instrumental in developing and succeeding Mundial Media’s proprietary technology, Cadmus AI. Mundial Media has processed over one billion data points in the last year through the Cadmus AI engine. This vast data set enables the company to create highly personalized, relevant advertising campaigns, particularly for Hispanic, APPI, Black, and LGBTQ+ audiences. The ongoing expansion of this data pool ensures that Cadmus AI remains at the forefront of contextual advertising, consistently delivering culturally nuanced and precision-targeted campaigns.

"Female founders know what struggle is, but they’re also experts in improvisation, adaptability, and creativity. The women featured on this year’s list exemplify these qualities. Through times of uncertainty, their unwavering dedication and steadfast leadership are inspiring and vital to driving progress," said Inc. executive editor Diana Ransom.

To see the complete list of honorees, please visit https://www.inc.com/female-founders.

About Mundial Media

Mundial Media is an NMSDC-certified, Hispanic-owned contextual marketing platform that helps brands authentically connect with diverse audiences. Born from the need for a holistic marketing solution, Mundial Media blends multicultural insights with a robust data-driven engine to create genuine emotional connections between brands and their audiences. Its proprietary Cadmus AI engine provides scale and reach that is culturally nuanced and differentiated. As privacy-first approaches become the new norm, Mundial Media targets audiences using first-party contextual technology, bypassing the reliance on third-party cookies.

For more information, please visit www.mundialmedia.com.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company.

For more information, visit www.inc.com.

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