Eko’s Interactive Product Pages Help Drive Growth for Walmart

Eko and Walmart Expand Partnership for 2025

Six years after announcing its landmark partnership with Walmart, Eko, the leader in interactive video technology, is offering a detailed look at the positive impact its item-based interactive media has had on e-commerce.

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Walmart, a foundational partner, has implemented Eko’s technology over the last 18 months and has increased sales across a variety of high-consideration items in the electronics, home goods, toys, and baby products categories. Walmart and Eko are set to continue their partnership into 2025, during which it is anticipated that they will release hundreds of thousands of products on Walmart.com and its mobile applications.

“It’s inspiring to see how our associates are leveraging Eko’s technology to make shopping with us more enjoyable and convenient,” said Doug McMillon, President and CEO, Walmart. “Around the world Walmart’s goal is simple: We’re focused on saving our customers and members both money and time. We will continue to leverage great tech to give them the best possible experience.”

Eko's technology creates richer, more engaging shopping experiences that directly impact conversion and sales. This is accomplished by empowering customers to explore product features through interactive videos, thereby enhancing their confidence in their purchases.

Eko is bringing innovation, optimization, and advanced technology to one of the most important yet traditionally unchanged pages on the internet - the product detail page, which has largely remained unchanged for 30 years. In redefining how customers interact with products online, Eko offers retailers an unparalleled opportunity to increase e-commerce sales.

Yoni Bloch, CEO of Eko, reflected on the company’s journey: “When we first announced our partnership with Walmart, we were confident that interactive media would reshape e-commerce. Now, after years of experimentation, iteration, and refinement, what we’ve long believed — that interactive video is the future -- is happening now. The success we’ve seen with Walmart, the ultimate retail testing ground, confirms that we’ve cracked the code on how to make online shopping more immersive, engaging, and impactful.”

As Eko continues to break new ground, its interactive video technology is poised to change the way consumers shop online. The company’s focus on using data-driven insights to optimize and personalize customer experiences will remain at the heart of its mission as it further enhances the experience for Walmart customers and the retail industry. Digital assets can be found here.

About Eko: Eko’s technology is the best way to present products online. By combining interactive videos with data-driven consumer insights, Eko helps brands refine their offerings, craft authentic product stories, and capture customer attention with personalized, feature-rich product interactions. With offices in New York, Bentonville, and Tel Aviv, Eko is transforming online shopping through immersive video galleries that increase engagement, boost conversion rates, and ultimately create more confident buyers. To learn more about how Eko is redefining e-commerce, visit eko.com or follow along at @ekovideo.

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Walmart and Eko are set to continue their partnership into 2025, during which it is anticipated that they will release hundreds of thousands of products on Walmart.com and its mobile applications.