PROS Powers Real-Time Personalized Offers for Emirates SkyCargo

PROS Platform chosen by one of the world’s largest air cargo carriers to fluidly adapt to persistent market conditions, real-time pricing requirements and customer demand fueling global supply chains

PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that Emirates SkyCargo – one of the world’s largest air cargo combination carriers – has chosen PROS to further fuel its digitalization agenda and omnichannel sales initiatives. With the proven pricing and selling capabilities of the PROS Platform, Emirates SkyCargo will fluidly adapt to market conditions around the increasing customer demand for relevant offers, particularly for the spot deals that are driving today’s global supply chains.

“Digital empowerment is one of the key pillars of our go-forward business strategy,” said VP, Cargo Pricing and Interline at Emirates SkyCargo, Matthew Scott. “Given the persistence of extreme conditions, we must be able to account for all market dynamics and nuances to deliver a highly-personalized, relevant-priced offer in real time for all our customers – regardless of the channel they choose. PROS is the right partner for us given their vision, platform and real-time capabilities.”

Emirates SkyCargo will deploy PROS Smart Price Optimization and Management and PROS Smart Configure Price Quote as they adopt the PROS Platform, giving them comprehensive real-time dynamic pricing (for both negotiated and non-negotiated offers) and quoting capabilities to support their expansive omnichannel environment.

The PROS Platform enables airlines to constantly adapt to their market conditions, with proven AI-based capabilities for real-time dynamic pricing to continuously feed daily decision-making and longer-term strategy. The PROS Platform also eliminates barriers between stakeholders in the processes to collaborate in delivering personalized customer offers.

“The digital imperative in air cargo is accelerating at an unprecedented pace,” said VP, Transportation & Logistics at PROS, Zeke Ziliak. “Delighting customers through personal relationships and digital experiences that deliver the best experience and service are at the heart of what leading air cargo carriers look to provide in this industry. Our decades-long partnership with Emirates has proven time and again our ability to deliver proven solutions together that provide the flexibility and agility needed to thrive in ever evolving customer needs.”

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of SaaS shopping and selling optimization solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of SaaS shopping and selling optimization solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS shopping and selling optimization solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS shopping and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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