The collaboration brings together Dot Hip Hop's cultural vision and ShortDot's registry, marketing, and registrar expertise to grow awareness and registrations worldwide.

LUXEMBOURG, LU / ACCESS Newswire / September 2, 2026 / ShortDot and Dot Hip Hop, LLC today announced a new partnership to support the continued growth of the .HipHop top-level domain.

Under the agreement, ShortDot will work closely with Dot Hip Hop to market the extension, expand its global registrar distribution, develop its premium domain strategy, and increase registrations worldwide.

Created for artists, creators, entrepreneurs, brands, organizations, and communities connected to hip-hop, .HipHop provides a distinctive digital identity for one of the world's most influential cultural movements.

The partnership combines Dot Hip Hop's vision and connection to the global hip-hop community with ShortDot's registry experience, registrar relationships, and marketing capabilities. Together, the companies aim to increase awareness, strengthen adoption, and create new opportunities for individuals and businesses to build their digital presence on .HipHop.

"When we considered the right partner to help accelerate the next chapter of .HipHop, we wanted more than technical registry expertise," said Monte Cahn, Executive Managing Director of Dot Hip Hop, LLC, and Founder and President of RightOfTheDot, LLC. "We wanted a team that understands how to build brands, grow registries, and create long-term value. ShortDot has earned an outstanding reputation throughout our industry by consistently delivering results. Their experience, global reach, and marketing capabilities will complement our continued leadership of .HipHop, as we work together to expand the extension's visibility, adoption, and worldwide footprint."

Lars Jensen, CEO and Founder of ShortDot, said, "Being entrusted with the management of .HipHop is a tremendous vote of confidence in our team and our Registry Services business. Monte and the Dot Hip Hop team have built an incredible foundation around a domain that represents one of the world's most influential cultural movements. Our responsibility now is to build on that foundation by expanding global distribution, strengthening registrar partnerships, increasing awareness, and ensuring .HipHop reaches its full potential worldwide. We are honored to lead the next chapter of its journey."

As part of the collaboration, ShortDot will lead global marketing initiatives and support registrar distribution, premium domain development, and commercial growth. Dot Hip Hop and ShortDot will work together on positioning, outreach, and campaigns designed to grow the extension sustainably over the long term.

About Dot Hip Hop, LLC

Dot Hip Hop, LLC is the registry operator behind the .HipHop top-level domain. The extension provides artists, creators, entrepreneurs, brands, organizations, and fans with a dedicated digital identity that authentically represents hip-hop culture.

About ShortDot

ShortDot is a Luxembourg-based registry operator managing millions of domain names worldwide. The company operates its own portfolio of top-level domains and provides registry management, registrar distribution, premium domain strategy, marketing, policy support, and commercial growth services to other domain operators.

Contact:
Eshan Pancholi
Vice President, Marketing
media@nic.icu

SOURCE: ShortDot SA