WOBURN, MA / ACCESS Newswire / June 30, 2026 / Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based wholesale distributor of pet, farm and garden, and home products has selected HawkSearch to power product discovery within its BigCommerce ecommerce platform. The win highlights accelerating adoption of AI-driven search in complex B2B environments and continued momentum in Bridgeline's growing pipeline of distribution-focused ecommerce opportunities.
The organization operates a large-scale B2B ecommerce business supporting retailers and dealers with a catalog of approximately 25,500 products and variants, handling more than 450,000 monthly sessions and over 310,000 page views across its digital storefront.
The distributor progressed to signed agreement in just 14 days, setting a new record for sales velocity and underscoring strong demand for modern AI-powered product discovery. Bridgeline secured the win through a competitive evaluation process, demonstrating the strength of HawkSearch's out-of-the-box capabilities and ease of use.
AI-Powered Product Discovery for High-Scale B2B Catalogs
The customer manages a complex B2B catalog with requirements including product restrictions, customer-specific entitlements, and dynamic pricing structures across thousands of price lists. Their existing keyword-based search struggled to deliver relevant results and support merchandising and personalization needs.
Key challenges include:
Limited search relevancy for product and keyword queries
Inability to handle customer-specific entitlements and product restrictions
Lack of effective personalization and recommendations
Inconsistent Unit of Measure handling across product data
HawkSearch will address these challenges with advanced capabilities purpose-built for B2B commerce, including:
Relevance-driven search and keyword optimization
Entitlements-based product visibility and personalization
Dynamic merchandising and recommendation tools
Unit of Measure normalization for improved search accuracy
Advanced faceting and filtering for guided product discovery
Winning on Functionality, Speed, and Ease of Use
Despite entering the process later than competing vendors, Bridgeline differentiated quickly through its ability to showcase powerful functionality with minimal complexity. The strength of HawkSearch's out-of-the-box feature set and intuitive merchandising tools enabled rapid validation of value during the evaluation process.
This win highlights a growing trend among distributors seeking solutions that can deliver both advanced functionality and rapid time-to-value without the need for extensive customization or development.
"B2B distributors are under increasing pressure to deliver fast, accurate, and personalized product discovery experiences," said Ari Kahn, President and CEO of Bridgeline Digital. "This win highlights not only the strength of HawkSearch's AI-powered capabilities, but also our ability to deliver value quickly and win in highly competitive environments."
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP, Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
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