Rebrand reflects expanded commitment to military, with expansion from compression wear into custom orthotics for active-duty service members.
MAUMEE, OH / ACCESS Newswire / May 13, 2026 / 1 Natural Way, a nationally recognized Durable Medical Equipment (DME) provider, today announced the rebrand of its Military Compression division to Go Strong Supply and the launch of medical-grade custom boot orthotics developed specifically for active-duty service members.
The rebrand reflects the company's broader mission to support the physical demands placed on active-duty personnel through medically aligned products designed for military environments. Originally launched with a focus on uniform-compliant compression wear, Go Strong Supply has expanded its efforts to address lower extremity strain and overuse injuries commonly experienced by service members during training, deployment preparation, and daily operational activity.
"As we've worked more closely with service members, it became clear that our role extends beyond a single product category," said Ryan Wright, CEO of 1 Natural Way. "Go Strong Supply represents our commitment to explore everything we can do from a product support standpoint to better serve active-duty personnel."
The launch of custom boot orthotics comes as military health professionals continue to address the long-term impact of lower extremity strain and overuse injuries among active-duty personnel.
"Lower extremity injuries remain one of the leading factors impacting the health, performance, and combat readiness of American service members," said Gabriel Overton, PT, DPT, Clinical Advisor for 1 Natural Way. "Compression socks used alongside properly fitted custom orthotics can help reduce the occurrence of common overuse conditions affecting troop wellbeing."
Go Strong Supply's custom boot orthotics are intended for use in military boots and active-duty environments. The product utilizes a mobile foot scanning process that allows eligible individuals to complete intake remotely, including in locations without nearby orthotic providers. The orthotics are produced using a 3D digital foot model and manufactured in the United States through an established orthotics manufacturing partner. Fulfillment is available following applicable medical authorization and referral processes through existing military healthcare channels. The product was developed in partnership with a U.S.-based orthotics manufacturer.
About Go Strong Supply
Backed by more than a decade of experience supporting military communities, Go Strong Supply is dedicated to supporting the health, performance, and readiness of military service members, veterans, and their families. The company is also a proud supporter of Folds of Honor. Intake and ordering are now open, with fulfillment available following appropriate medical authorization and referral approval. For more information or to begin the process, visit www.gostrongsupply.com.
About 1 Natural Way
"Founded in 2014 and headquartered in Maumee, Ohio, 1 Natural Way is a national medical equipment supplier serving moms, babies, and military families across all 50 states, U.S. territories, and military bases overseas. The company provides FDA-cleared, insurance-covered Durable Medical Equipment, as well as maternal telehealth lactation services delivered by International Board-Certified Lactation Consultants (IBCLCs) and maternity care specialists. 1 Natural Way supports insurance fulfillment and maternal care coordination during pregnancy and postpartum."
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Kseniya Melnikova
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SOURCE: 1 Natural Way
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