NEW YORK, NY / ACCESS Newswire / August 20, 2025 / In combat sports, influence matters just as much as impact-and for stakeholders, that combination can be transformative. Mixed Martial Arts Group Ltd. (NYSE American:MMA) is proving it. With UFC icons Conor McGregor and now board member Laura Sanko lending visibility and credibility-alongside a leadership team personally invested in performance-MMA is building the connective platform to turn martial arts from niche tradition into a global business powerhouse.
McGregor's global reach brings instant attention; Sanko's credibility as a commentator, black belt, and trailblazer brings trust and inspiration. Meanwhile, CEO Nick Langton and Chairman Vaughn Taylor have put their money where their mouths are, converting six-figure loans into equity to align their upside directly with investor success. That's influence backed by execution-and it's arriving just as martial arts is poised to grow into a $171 billion global market with over 500 million practitioners.
From Star Power to Scalable Infrastructure
What makes this story compelling isn't just the star names attached. It's that MMA has the infrastructure to capture and compound the opportunity. Its flagship platform, BJJLink, provides martial arts academies with modern tools: membership systems, billing, scheduling, performance analytics, and communications, all integrated in one platform. It's more than software; it's the digital backbone transforming martial arts from a fragmented hobby into a thriving, connected marketplace.
The proof is in the numbers: for the seven months ending July 31, BJJLink posted 128% annualized revenue growth, with SaaS subscriptions up 188%. These aren't vanity metrics-they're evidence that the platform is sticking. As Langton said in a recent interview, "Our mission is to build a fully connected martial arts ecosystem... creating tools and pathways for millions of participants around the world to engage."
Momentum behind MMA's mission is being accelerated by high-profile partnerships. UFC GYM has selected BJJLink as its technology backbone for its Brazilian jiu-jitsu franchise rollout, with 45 new locations set to open in 2025. Each new academy isn't just another dojo-it's a recurring-revenue unit hardwired to MMA's platform. And with the UFC's multi-billion-dollar broadcast rights deal set to begin in 2026, the sport is on the cusp of surging visibility. MMA is positioned to catch that wave, bridging credibility with McGregor's brand firepower, Sanko's respected voice, and the company's operational execution.
Commanding the Octagon-And the Market
The genius of MMA's approach is its ability to expand beyond jiu-jitsu into other martial arts disciplines, e-commerce, and advanced engagement platforms. Each new layer extends reach across the $171 billion global martial arts economy, transforming MMA into the connective tissue of an industry with more than 500 million practitioners worldwide.
At its core, MMA is harnessing the same dynamic that propelled Conor McGregor's career: transforming attention into engagement, and engagement into value. But this time, it's not just one fighter-it's an entire ecosystem. With SaaS growth, UFC partnerships, star power, and leadership with skin in the game, MMA isn't simply riding the cultural wave of martial arts-it's shaping it.
As Langton put it, "The next decade will see martial arts rise from fragmented tradition to global cultural and commercial powerhouse. Our job is to make sure MMA is the platform that makes that transition possible." For investors, that convergence of momentum, infrastructure, and credibility makes MMA more than just another stock ticker-it's a chance to own the infrastructure of a sport ready to command the octagon.
*Published with permission from Hawk Point Media Group, Llc.
Sources and references:
Grand View Research, Martial Arts Industry Growth Outlook 2028
IBISWorld, Global Martial Arts Studios Market Size & Growth Trends
Statista, Global Martial Arts Participation Rates
https://www.wellnessliving.com/blog/martial-arts-industry-statistics/
Disclaimer:
This content is based on information available and believed to be accurate at the time of writing. It is intended for informational and editorial purposes only and should not be construed as investment advice. Readers are encouraged to conduct their own due diligence before making any investment decisions.
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SOURCE: Mixed Martial Arts Group Ltd.
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