Beth Erickson, a seasoned global HR leader, joins to build high-performance teams that drive innovation and accelerate global growth

Simpro Group, the global leader in AI-first operating software for the trades, today announced the appointment of Beth Erickson as Chief Human Resources Officer (CHRO).

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Beth Erickson, Chief Human Resources Officer, Simpro Group

In this role, she will help accelerate global expansion as the company builds a world-class talent engine to support continued product innovation, customer success and operational excellence.

“Beth joins us at a defining moment,” said Fred Voccola, Chairman and CEO of Simpro Group. “We are advancing our AI-first platform for the trades and strengthening our position in the market. Executing at this level requires disciplined, high-performing teams. Beth brings the leadership and operational rigor to align our talent strategy with our global growth ambitions.”

The company is significantly expanding its global operations, with plans to add over 1,000 employees in the coming years. Roles will span sales, product development, engineering, customer experience and corporate functions. Half of the new employees will be in the company’s new Miami headquarters, further establishing South Florida as a strategic hub for AI innovation.

With more than 20 years of human resources leadership experience, Erickson has built and transformed people functions in complex, high-growth organizations. She has led international HR teams, guided organizational redesign during expansion and acquisition, strengthened performance management systems and optimized talent strategies in high-volume, field-based environments.

Learn more at simprogroup.ai

About Simpro Group:

Simpro Group builds the AI operating platform for the trades, helping contractors, technicians, and field crews get paid faster, run smarter, and grow stronger. We are the company behind Simpro, BigChange, AroFlo, and ClockShark, trusted by more than 24,000 businesses and 450,000 users worldwide. From scheduling and dispatch to workforce management, quoting, and invoicing, our solutions simplify complexity and turn it into profit. With teams across the U.S., Australia, and the U.K., we champion the people who keep the world running and put breakthrough innovation in their hands. Learn more about how we’re powering the trades at simpro.ai.

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