With past success building an AI-based startup, Gilady will support MCE’s AI-focused product development to strengthen the company’s technological value proposition and growth

MCE Systems today announced the appointment of Alon Gilady as Chief Operations Officer (COO). Gilady, a seasoned AI and retail-tech entrepreneur, joins the executive team to help accelerate MCE’s innovation roadmap and drive growth across global markets.

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Gilady, a former co-founder and CEO of an AI startup, will help drive growth across global markets and accelerate MCE’s innovation roadmap with a focus on its AI-based product portfolio

“I really see a huge opportunity here in the telecoms space for mobile operators to apply AI purposefully in customer-facing applications and get the kind of business-led results they’ve been looking for,” said Gilady. “MCE’s mission to improve the customer mobile device experience with AI really resonated with me and I believe their AI-led approach will help advance the industry to where it wants to go.”

MCE’s dDLM platform helps mobile operators better manage the customer’s device-related experience over the period a customer owns their device (lifecycle) – from onboarding to in-life use to the moment they upgrade their device. The company leverages AI technology for several features within the platform’s framework and during the lifecycle, highlighted by two notable solutions:

1. Agentic AI for personalization: MCE’s Agentic AI solution for app chatbots empowers mobile operators to personalize digital customer interactions and create more valuable customer experiences that convert into better business outcomes. (See TELUS example)

2. Computer vision for app-focused service: MCE’s cosmetic grading solution allows customers to remotely assess their device’s objective value and execute trade-ins or purchase insurance outside of the initial 30 days without the need to visit a store. (See Vodafone example)

Building on his past success, Alon will help drive the growth of MCE’s existing AI-based product portfolio and the company’s value proposition from the lens of innovation and expansion to new markets.

Prior to joining MCE, Gilady was the co-founder and CEO of Renovai, an AI startup that developed an Agentic AI stylist for lifestyle ecommerce brands and retailers. Under his leadership, the company created a breakthrough platform for product recommendation, room- and outfit-styling – integrating a combination of computer vision, interior design logic and a recommendation engine. Renovai’s solution supported major brands like Kmart, Temple & Webster and John Lewis to deliver personalized visual shopping experiences that boosted engagement and sales metrics. Gilady also helped secure multiple funding rounds, expand into international markets and form high-impact strategic partnerships.

“Alon brings a unique combination of startup spirit, AI product go-to-market expertise and a strong grasp of operational excellence,” said Yuval Blumental, CEO of MCE Systems. “His experience scaling product-driven companies will be instrumental as we continue to grow our AI and device-related product portfolio and deliver next-generation solutions to the mobile device space worldwide.”

About MCE

Since 2005, MCE has been pioneering software and technology solutions for mobile operators and their partners in the telco and device ecosystem helping accelerate digital transformation of device-related journeys. Our mission is simple: Mobilize better Customer Experiences. We turn device-related headaches into competitive advantages with our end-to-end digital-first Device Lifecycle Management platform (dDLM). This AI-led, omnichannel platform delivers game-changing experiences across all device-related customer journeys – driving business velocity, margins, and NPS. MCE is a proven technology partner and highly acclaimed for its world-class products, innovation, and implementation through eleven straight gold awards – most notably at The Stevie Awards®.

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