New feature enables app marketers to create custom dashboards to analyze cross-channel app marketing campaign performance and then optimize accordingly
ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of Luna Views, allowing customers using ironSource Luna app marketing software to easily and quickly access critical campaign breakdowns that would normally require resource-intensive manual work of a BI team. Based on live data, Luna Views offers a library of ready-made widgets covering popular metrics and activities like creative testing, best and worst performing creatives, ROAS and CPC. Additionally, it is fully modular, allowing marketers to create custom views for data and breakdowns they need.
“Being able to understand campaign performance from multiple different angles at a glance is key to making app marketing work today, and that challenge is only compounded by having multiple channels, creatives and bids running at any one time,” said Adam Stevens, VP Product, at ironSource Luna. “Making data visible, accessible and custom tailored to each team member's need is a critical part of making it useful, and that’s what we’re doing with Luna Views. By increasing visibility and efficiency, and enabling better collaboration between teams, we’re ultimately helping marketers drive more incremental growth.”
In an industry with large numbers of creative campaigns running simultaneously, the huge amounts of data being processed can be overwhelming for less data-savvy team members who need visibility into campaigns’ performance, and for those who need instant insights into the most important KPIs. Additionally, there’s no one-size-fits-all for how data should be viewed, with each growth team needing a different view of different data to help them optimize campaigns. Luna’s new dashboard feature addresses this complexity by offering a fully modular, customizable view of the unified, live data of app marketing campaigns. The dashboards utilize widgets, each configurable to hundreds of marketing parameters with multiple different chart types, enabling a truly unique and personalized view based on the specific needs of each app business for each of their apps. The data can then easily be shared in easily digestible charts for others in the company. Since launching in closed beta customers have created, on average, 2-3 new boards every month, a testament to the value the feature drives for marketers.
For more information regarding promotions on Luna Views, please contact the team here.
ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking Statements
This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Words such as “will,” “believe,” “potential,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties. Factors that could cause actual results to differ materially from expectations include: Interruptions, performance problems or defects associated with our platform which could diminish our brand; new products and technology and our entry into new markets not being successful;; reliance on operating system providers and app stores to support the company’s platforms; dependence upon the success of the gaming and mobile app ecosystem and the risks generally associated with the gaming industry; and other risk factors set forth in the company’s filings with the U.S. Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they were made. Other than as may be required by applicable laws, ironSource does not undertake any obligation to update publicly or revise any forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220502005711/en/
+972 54 286 0810
+1 415 726 5900