Skip to main content

3 Reasons to Avoid FFIN and 1 Stock to Buy Instead

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

FFIN Cover Image

First Financial Bankshares trades at $34.75 and has moved in lockstep with the market. Its shares have returned 12.1% over the last six months while the S&P 500 has gained 8%.

Is there a buying opportunity in First Financial Bankshares, or does it present a risk to your portfolio? Get the full stock story straight from our expert analysts, it’s free.

Why Is First Financial Bankshares Not Exciting?

We’re sitting this one out for now. Here are three reasons we avoid FFIN, plus one stock we’d rather own.

1. Long-Term Revenue Growth Disappoints

Two primary revenue streams drive bank earnings. While net interest income, which is earned by charging higher rates on loans than paid on deposits, forms the foundation, fee-based services across banking, credit, wealth management, and trading operations provide additional income.

Over the last five years, First Financial Bankshares grew its revenue at a sluggish 5.3% compounded annual growth rate. This fell short of our benchmark for the banking sector.

First Financial Bankshares Quarterly Revenue

2. Net Interest Income Points to Soft Demand

Markets consistently prioritize net interest income over non-recurring fees, recognizing its superior quality compared to the more unpredictable revenue streams.

First Financial Bankshares’s net interest income has grown at a 7.4% annualized rate over the last five years, worse than the broader banking industry.

First Financial Bankshares Trailing 12-Month Net Interest Income

3. EPS Barely Growing

Analyzing the long-term change in earnings per share (EPS) shows whether a company’s incremental sales were profitable — for example, revenue could be inflated through excessive spending on advertising and promotions.

First Financial Bankshares’s weak 4.7% annual EPS growth over the last five years aligns with its revenue performance. This tells us it maintained its per-share profitability as it expanded.

First Financial Bankshares Trailing 12-Month EPS (Non-GAAP)

Final Judgment

First Financial Bankshares isn’t a terrible business, but it isn’t one of our picks. That said, the stock currently trades at 2.4× forward P/B (or $34.75 per share). This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think there are better opportunities elsewhere. We’d suggest looking at the Amazon and PayPal of Latin America.

Stocks We Like More Than First Financial Bankshares

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don’t just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn’t over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Recent Quotes

View More
Symbol Price Change (%)
AMZN  244.16
+0.00 (0.00%)
AAPL  312.66
+0.00 (0.00%)
AMD  552.05
+0.00 (0.00%)
BAC  59.90
+0.00 (0.00%)
GOOG  364.90
+0.00 (0.00%)
META  600.29
+0.00 (0.00%)
MSFT  386.74
+0.00 (0.00%)
NVDA  195.55
+0.00 (0.00%)
ORCL  143.76
+0.00 (0.00%)
TSLA  419.77
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.