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Why Is Sphere Entertainment (SPHR) Stock Soaring Today

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What Happened?

Shares of content production and distribution company Sphere Entertainment (NYSE: SPHR) jumped 7.3% in the afternoon session after the company announced it had repurchased $27.5 million of its Class A common stock, signaling management's confidence in its long-term growth. 

Sphere Entertainment bought back 629,028 shares at an average price of $43.72 per share between August 21 and August 29, 2025. Share repurchases reduce the number of shares available on the market, which can increase the value of the remaining shares. The company stated that the move reflects its belief in the future of its Sphere business. Investors may also be encouraged by the fact that Sphere Entertainment still has approximately $322.5 million remaining under its existing share repurchase authorization, leaving the door open for further buybacks. Adding to the positive sentiment, the company recently secured trademarks for “Sphere Doha” and “Sphere Qatar,” hinting at potential international expansion.

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What Is The Market Telling Us

Sphere Entertainment’s shares are very volatile and have had 29 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock dropped 3.2% on the news that investors took some profits off the table as markets awaited signals on future monetary policy from the Federal Reserve's Jackson Hole symposium later in the week. The downturn in the market was largely attributed to a significant sell-off in megacap tech and chipmaker shares. Nvidia, Advanced Micro Devices (AMD), and Broadcom all saw notable drops, dragging down the VanEck Semiconductor ETF. Other major tech-related companies like Tesla, Meta Platforms, and Netflix were also under pressure. 

A key reason for this trend is that much of the recent market gains have been concentrated in the "AI trade," which includes these large technology and semiconductor companies. So this could also mean that some investors are locking in some gains ahead of more definitive feedback from the Fed.

Sphere Entertainment is up 18.4% since the beginning of the year, and at $49.16 per share, has set a new 52-week high. Investors who bought $1,000 worth of Sphere Entertainment’s shares 5 years ago would now be looking at an investment worth $637.05.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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