(PRUnderground) September 16th, 2025
Cache Valley Creamery® is proud to announce a new partnership with BYU Football, becoming the exclusive cheese and butter brand of the BYU Cougars for the 2025-2026 season.
This exciting new collaboration brings together two Utah icons—uniting the bold, spirited traditions of BYU Football with the rich, delicious flavor of Cache Valley Creamery’s dairy products. Fans can expect to see Cache Valley Creamery featured throughout LaVell Edwards Stadium, as well as in football-focused promotions, content, and experiences throughout the season. Look for Cache Valley Creamery in Cougar Alley before the BYU / U of U Game on Saturday October 18th
“Cache Valley Creamery is thrilled to partner with BYU Football joining the energy, excitement, and pride the Cougar players and fans bring every game day,” said Jenny Mehlman, Senior Director of Marketing at Cache Valley Creamery.. “We’re so fortunate that our cheese and butter are in many Utah homes, tailgates, and watch parties —now, we’re making it official. Go Cougs!”
The partnership will include:
- In-stadium branding and activations
- Football-centric social media and video content
- Tailgate and recipe promotions
- Fan engagement opportunities and giveaways
Whether you’re grilling at a tailgate or building the perfect cheese board for a watch party, Cache Valley Creamery will be there to make every BYU Football moment more flavorful.
About BYU:
Founded in 1875, Brigham Young University is located in Provo, Utah. The campus is home to 35,000+ undergraduate students, pursuing degrees in 186 majors. Athletically, BYU competes in 21 sports. The Cougars have won 16 NCAA titles all-time, claimed 308 conference championships; and have been home to 1,512 All-Americans, 1 Heisman Trophy winner and 90 Olympians.
About Cache Valley Creamery
Since 1937, Cache Valley Creamery has been crafting creamy, delicious cheese that brings families together. Inspired by the vibrant sunshine, fresh air, and natural beauty of Cache Valley, our wide range of cheeses are made with high-quality dairy to help create cherished meals and memories. At Cache Valley Creamery, we invite you to taste a palette of possibilities with every bite. cachevalleycreamery.com
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Original Press Release.
