Tel Aviv, Israel, Nov. 20, 2023 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announces the successful integration of Fort Products Ltd. (“Fort”) with the Company's business, targeting the global pest control products market, estimated to reach revenues of $2.8 billion by 2028, growing from $1.8 billion in 2020, according to Research Dive. The Company previously announced its acquisition of Fort, which sells pest control products, in March 2023, and since then has been utilizing its unique technology to increase sales of existing products offered by Fort and to identify demand for additional products.
Fort’s label brands (“Fort Brands”) currently offers over 120 pest control products on the Amazon Marketplace in the U.K. Earlier this month, the Company announced the expansion of Fort Brands’ products to the Amazon Marketplace in France.
As previously announced, the Company recently launched a new product line of Fort Brands in France, to tackle the growing bedbug outbreak in the country. The incidence of bedbug infestations in France has been increasing over the past few months, leading to a greater allocation of resources to address the issue, with the 2024 Paris Olympics games coming up in the summer of 2024. According to ANSES, the French health and safety agency, more than one in ten households in France reported bedbug infestations between the years 2017 and 2022. This rising concern extends to various settings, including hotel rooms, trains, and private residences, generating a growing demand for effective bedbug pest control solutions.
"Our acquisition of Fort Products in March 2023 was more than a transaction; it's an integration of expertise and excellence," stated Viki Hakmon, CEO of Jeffs' Brands. "We are utilizing the robust growth trend in the pest control market to deliver value-driven solutions to our customers while seeking to maximize returns for our investors. This is a testament to our relentless pursuit of excellence and innovation in the e-commerce space."
About Jeffs’ Brands Ltd
Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
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