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At IAA Mobility 2025, smart will present its full range of vehicles
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European auto show premiere in Munich for the new smart #5
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An exclusive art car in collaboration with the Keith Haring Foundation will be the sculptural highlight at the exhibition stand, combining design, creativity, and intelligent use of space
smart, the premium intelligent electric automotive brand, will showcase its complete vehicle portfolio at IAA Mobility 2025 in Munich from September 8-14. The event will mark the first presence of the premium mid-size SUV smart #5 at a European auto show.
smart will showcase its complete vehicle portfolio at IAA Mobility 2025
The smart #5, which recently won the Red Dot Design Award for Product Design, offers more space, versatility, and innovative technology than ever before. It is powered by an 800-Volt platform, enabling significantly extended range and fast charging capabilities. In addition to its up-to-date electric drive, the smart #5 features advanced driver assistance systems and an intelligent cockpit, setting new standards in ease of use and convenience for all passengers. With its spacious interior and features for flexibility in use in all its available lines, the latest addition to the smart product portfolio is designed to meet the diverse needs of customers.
The event will mark the first presence of the premium mid-size SUV smart #5 at a European auto show
Cultural Innovation meets Design: A collaboration with the Keith Haring Foundation
Another highlight of smart’s presence at this year’s IAA Mobility is the collaboration with the Keith Haring Foundation, which is dedicated to making art accessible to everyone. The exclusive Keith Haring Art Car, on display at the IAA Mobility Summit, acts as a sculptural centerpiece and embodies the joint philosophy of an “intelligent use of space”. The collaboration is also tangible at the Open Space under the theme “Celebrate the Streets”, where elements of the Keith Haring legacy are woven into smart’s lifestyle experience.
Another highlight is the collaboration with the Keith Haring Foundation
By collaborating with the Keith Haring Foundation, smart is following the mission of the foundation to sustain, expand, and protect the legacy of Keith Haring (1958-1990), his art, and his ideals. Like Keith Haring’s work, smart is rooted in the street. Since its inception, smart has redefined urban mobility by offering accessible, unconventional solutions designed to move people and ideas forward. With a focus on intelligent design, bold aesthetics, and a clear purpose, smart aims to inspire a world in which people embrace life with an open-minded and positive attitude.
Diverse program and insights for visitors at Summit and Open Space
smart’s versatile product portfolio blends intelligent premium engineering with artistic expression. At this year’s IAA Mobility, the full line-up is on display. The smart #5 BRABUS and Keith Haring Art Car will be presented at the Summit in the exhibition center in Munich. smart’s press conference will take place on September 8 at 10 a.m. at the smart booth (B01, Hall B2).
At the Open Space at the Odeonsplatz in Munich, the brand will showcase the smart #5 Premium, smart #5 Summit Edition and smart #1 BRABUS. Interactive offerings include an art studio for customizing accessories, a photo booth, and a playful and creative offering for families and children as part of the official IAA Family Trail ensure a varied program.
Contact
Sebastian Liu
About smart
Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.
From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the "China-Europe, Dual Home" global development strategy, smart has transformed into a leading premium intelligent electric automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.
Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com
