Industry Leader to Share How Player Trust, Unified Brand and Performance Strategies, and Long-Term Product Thinking Are Reshaping the Skill-Based Games Industry

AviaGames, the leader in casual, skill-based gaming, today announced that CEO and Founder Vickie Chen will take the stage at ChinaJoy 2026 to present "Putting Players First, Uniting Brand & Performance: Redefining the North American Skill-Based Casual Gaming Sector." Drawing on nearly a decade of building one of North America's leading skill-based gaming companies, Vickie Chen will share practical insights into one of the industry's fastest-growing mobile games genres and the strategies driving its growth.

During her presentation, Chen will examine how the North American market is evolving beyond short-term growth strategies toward a player-first model centered on trust, fairness and long-term engagement. The session will explore how user expectations, compliance standards and responsible product design are reshaping the competitive landscape, and why companies that prioritize transparency, player protection and authentic gameplay are best positioned for sustainable success.

"North America's skill-based gaming market has evolved tremendously over the past decade, and we've learned that long-term success isn't defined by how quickly you acquire players, but by how consistently you earn their trust," said Vickie Chen, CEO & Founder of AviaGames. "I'm excited to share what we've learned and discuss how putting players first can unlock sustainable growth for our industry."

Drawing from Avia’s experience serving millions of players across North America, Chen will also offer developers, publishers and industry leaders a firsthand look at how one of North America's leading gaming companies approaches product innovation, player engagement and global growth.

The presentation will take place on July 31, 2026 at 3:00pm local time in the Kerry Hotel Pudong Shanghai’s Grand Shanghai Ballroom 3 on the 3rd Floor.

For more information, please visit Avia on LinkedIn, X, Facebook and Instagram.

About AviaGames

Avia is the go-to destination for casual mobile gaming entertainment and is the publisher of Pocket7Games, a unified gaming platform, and other individual top apps including "Solitaire Clash," "Bingo Tour'' and "8 Ball Strike." Quick to play and win, Avia mobile games are designed for players of all skill levels, from casual gamers to hardcore enthusiasts. Avia gaming offerings include 15+ unique, skill-based games linked to a single membership and joint account system, allowing players to seamlessly switch among casual puzzle, action, card and strategy games. Avia is committed to providing an inclusive platform for players to have fun playing their favorite titles.

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