O2 Investment Partners (www.o2investment.com) is pleased to announce that Flip Electronics (www.flipelectronics.com), an authorized specialty distributor of obsolete electronic components to customers across the U.S. and internationally, has named Todd McAtee as Global Chief Revenue Officer. Mr. McAtee will lead Flip’s sales organization and oversee the Company’s global sales and marketing strategy.

Todd brings extensive executive leadership and sales experience with a 30 year track record of driving growth across the electronic manufacturing and distribution industries. As Global CRO, he will lead Flip’s global revenue strategy, overseeing sales, marketing, and growth initiatives as the business continues expanding its authorized distribution and manufacturing services worldwide. Prior to joining Flip, Todd spent over 18 years with Mouser Electronics and XTG Electronics both TTI companies where he led several business units for the Berkshire Hathaway-backed global distributor of semiconductors and electronic components.

"I am extremely excited to be joining the industry’s leading obsolescence-focused distributor, Flip Electronics," Todd commented. "Flip’s authorized model is incredibly differentiated in the market, presenting an unmatched value proposition to both end customers as well as suppliers. I look forward to bringing my experience to Flip as we aim to accelerate the go-to-market strategy."

Bill Bradford, President of Flip Electronics, commented, "We are thrilled to welcome Todd to the Flip team. He brings a track record of sales leadership and a vast industry network that will be incredibly additive to the sales organization. His experience in leading growth and strategy in the semiconductor industry makes him an excellent fit, and the team is excited to collaborate with him to take Flip to the next level."

Mike Cotant, Partner at O2, stated, "Todd is an incredible addition to the Flip leadership team. His experience in scaling global sales organizations will be instrumental to Flip’s growth as we continue to build the business both domestically and abroad."

About Flip Electronics
Flip Electronics is an authorized specialty distributor of obsolete electronic components to customers across the U.S. and internationally. Flip offers 20,000+ SKUs through its authorized relationships with its original component manufacturer brands. Flip is headquartered in Alpharetta, GA. Additional information is available at www.flipelectronics.com.

About O2 Investment Partners
O2 Investment Partners is a Midwestern-based private equity firm that seeks to acquire majority interests in lower middle market niche services, technology, and select industrial companies. The firm invests in businesses with earnings growth potential and a clear path to the creation of shareholder value. O2 invests with a view toward partnering with management to build and grow the business and take it to its next stage of development. This requires not only a clear vision and strategic plan to create shareholder value, but a close partnership and alignment of interest with management. Additional information is available at www.o2investment.com.

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Todd is an incredible addition to the Flip leadership team. His experience in scaling global sales organizations will be instrumental to Flip’s growth as we continue to build the business both domestically and abroad.