Strategic investment brings AI-powered ticketing, personalized purchasing, and virtual venue tours to VENU’s growing portfolio

Venu Holding Corporation ("VENU" or the "Company") (NYSE AMERICAN: VENU), an owner, operator, and developer of premium live entertainment destinations, today announced a strategic investment in Max Capacity, a technology company using artificial intelligence to transform how fans discover and purchase experiences.

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VENU x Max Capacity Announce New Partnership

Click here to explore more about the partnership.

Through the partnership, Max Capacity is developing a custom, VENU-branded platform designed to showcase and sell VENU’s premium offerings, including its signature Luxe FireSuites^®, Aikman and Owners Club experiences, and VIP amenities, across its portfolio of next generation, omni-content venues.

The platform will bring fans a more intuitive way to explore and book premium experiences, including:

• Virtual venue tours that let fans see their seats, suites, and amenities before they buy
• Personalized recommendations that match fans with the experiences that fit them best
• Smarter, demand-based pricing that helps premium inventory reach the right fans at the right time
• Flexible tools for FireSuite and Owners Club Owners to easily share or make their unused inventory available to other fans, so every seat is enjoyed
• Deeper insights that help VENU understand what fans value most and continually improve the guest experience

“Our goal has always been to make every visit feel personal, from the moment a fan starts looking for tickets to the moment they take their seat,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “Max Capacity gives us thoughtful, modern tools to do that better. We’re using technology where it genuinely improves the experience, while staying true to what matters most: the artists, the music, and the people who come together in our venues.”

“VENU is redefining what a night out can feel like, and we’re proud to help bring that experience to fans in a whole new way,” said Seth Harvey, Max Capacity. “Together, we’re building a platform that makes it easier for fans to find the experience that’s right for them, while giving VENU the insight to keep raising the bar. Technology should make great moments easier to reach, and that’s exactly what we’re focused on.”

A Responsible Approach to Innovation

As a music company and the home of the VENU Arts and Culture Foundation, VENU is committed to using AI thoughtfully and responsibly. The platform uses AI to support the fan experience and VENU’s operations, not to replace human creativity. VENU remains dedicated to protecting the work and integrity of artists and creators.

Protecting fan information is a priority. Max Capacity’s platform is being built with privacy and data security at its core, and fan information will be handled in accordance with applicable privacy laws and VENU’s privacy policy.

The VENU-branded platform is currently in development, with additional details to be shared as it launches across VENU’s portfolio.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU^® has a portfolio of premium brands that includes Ford Amphitheater, Regent Bank Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, Forbes, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.

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Through the partnership, Max Capacity is developing a custom, VENU-branded platform designed to showcase and sell VENU’s premium offerings, including its signature Luxe FireSuites, Aikman Club experiences, and VIP amenities, across its portfolio.