LeafLink Founding Team Returns with AI-Powered Platform That Automates Order-to-Cash Processes and Cuts Payment Times
Mura, the AI platform revolutionizing commercial field service operations through "dark software," today announced it has emerged from stealth with $6 million in total funding. The seed round was co-led by Level One Fund and Lerer Hippeau with participation from notable angels and strategic investors. This follows a $1.5 million pre-seed round led by Lerer Hippeau, completed several months prior.
With the greater HVAC industry increasingly becoming an attractive opportunity for private equity investors, the need for these service operators to be paid quicker and in a more efficient manner is critical. Enter Mura, whose AI-powered platform integrates with existing field service management systems to automate order-to-cash processes, enabling commercial HVAC and field service providers to dramatically reduce overhead and secure payment faster.
Founded by Ryan G Smith and Claire DeRoberts, who previously started LeafLink – the B2B cannabis marketplace now handling 80% of all wholesale cannabis orders in the U.S. – Mura represents the team's strategic shift to applying AI to modernize essential infrastructure in commercial field service operations. They partnered with James Mackey, Mura’s technical co-founder, who brings experience in AI and integrations from AI marketing pioneer Attentive. Mura will be primarily focused on serving mid-market to enterprise commercial field service providers, many of which have been acquired by private equity firms focused on optimizing operational efficiency and profitability.
"Most commercial field service companies are overspending on manual processes in their back office while juggling high days sales outstanding," said Ryan G Smith, CEO and Co-Founder of Mura. "By creating what we call 'dark software' – technology that works invisibly within existing systems rather than forcing companies to adopt entirely new platforms – we're helping these businesses achieve significant time savings without disrupting their operations, allowing them to grow service call volume and get paid faster without adding additional back office headcount."
Since launching with its first customer in October 2024, Mura has already onboarded several commercial field service companies with the technology showing promising results. One customer decreased their time spent on purchase order processing by 80% while significantly reducing downstream accounting and billing errors.
"Mura's platform has transformed how we manage our workflow at Tolin Mechanical," said Nick Dosen, CFO of Tolin Mechanical, a Service Logic Company based in Denver, CO. "Since implementing their solution, we've seen dramatic time savings for both our customer service representatives and field technicians, significantly improving our downstream invoicing cycles. What sets Mura apart is their ability to integrate seamlessly with our existing systems - we didn't have to disrupt our operations or move our team to a completely new platform."
The seed funding will be used to expand Mura's engineering team, build additional automations in Accounts Receivable and Accounts Payable workflows, and accelerate integration with additional field service management platforms. This is now the second investment that lead investor, Lerer Hippeau, has made with co-founders Ryan G Smith and Claire DeRoberts.
"The commercial field service market represents a significant opportunity for innovation through AI," said Andrea Hippeau, Partner at Lerer Hippeau. "What makes Mura compelling is their approach to making AI work invisibly within existing workflows. Ryan and Claire have a proven track record of building industry-defining platforms, and we're excited to back them again as they tackle this new challenge."
“Mura is the perfect example of a new and highly scalable business made possible by advances in AI,” said James Stewart, Founding Partner at Level One Fund. “Just a few years ago its order-to-cash solution was not technically feasible and today it’s already transforming operations for customers across the commercial field service industry, leveraging the latest breakthroughs in intelligent automation.”
For more information about Mura, visit www.mura.co.
About Mura
Mura automates the order-to-cash process for commercial field service companies using AI and integrations with existing field service management systems. Founded in 2024 by Ryan Smith, Claire DeRoberts, and James Mackey, Mura's "dark software" approach helps companies save time for their dispatch and billing teams while getting paid faster, without requiring disruptive platform migrations. Mura has raised $6 million in funding to date and is headquartered in New York.
About Level One Fund
Level One Fund is an early stage venture capital firm that focuses on people first. It backs exceptional founders reshaping static industries and supports them across the arc of their careers by being their most trusted partner. Learn more at levelonefund.com.
About Lerer Hippeau
Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Since 2010, we have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Our portfolio includes more than 400 leading enterprise and consumer businesses including Guideline, Mirror, Blockdaemon, K Health, Palmetto, ZenBusiness, Zipline, Prose, and Warby Parker. We’re experienced operators who invest early and stay in our founders’ corners as they build iconic companies. Learn more at lererhippeau.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250520307500/en/
By creating what we call 'dark software' – technology that works invisibly within existing systems – we're helping businesses achieve significant time savings without disrupting their operations.
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