DaySmart Welcomes Michelle Ober as General Manager of its Pet Business Unit

Ober broadens DaySmart’s pet industry expertise and positions company for further growth

DaySmart Software, a leading provider of business management software for entrepreneurs and small businesses, has appointed Michelle Ober as General Manager of its growing Pet Business Unit. Ober, an experienced leader in pet industry software, joins DaySmart to strengthen its capabilities in serving the full spectrum of pet care professionals as the company solidifies its commitment to the pet care sector.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250519769718/en/

Picture of Michelle Ober

Ober joins DaySmart from Gingr and Togetherwork. She was the third employee at Gingr, a provider of software for pet boarding, grooming and daycare businesses, in 2015. When Gingr was acquired by Togetherwork, Ober became CEO/Product Leader for Gingr and later led Togetherwork’s entire Pet Care Unit, which also included Revelation Pets and PetExec. Ober’s approach centers on understanding the needs of pet professionals and building customer-centric solutions that make it easier for them to run their businesses.

Ober is coming on board at a critical time. DaySmart’s Pet Unit has evolved to service a comprehensive range of pet professionals, including groomers, dog walkers, pet sitters, boarding facilities, daycares and veterinarians. This differs from competitors who may focus on specific segments like grooming or veterinary services.

"Michelle's understanding of the pet care space is unparalleled," said Patrick Shanahan, CEO of DaySmart. "She understands the needs and struggles of our customers and is committed to providing them with the tools they need to succeed. Also, her experience in scaling products and platforms aligns perfectly with our vision for the Pet Business Unit. Her leadership will be instrumental as we deepen our capabilities in two specific areas -- pet boarding and daycare -- where Michelle has significant expertise."

Ober will lead a Pet Business Unit -- which includes DaySmart Pet, DaySmart Vet and Time To Pet -- that is already stacked with pet industry expertise. Mike Grenier, the founder of Time To Pet who now serves as DaySmart’s SVP of the Pet Business Unit, said: “Michelle’s experience and passion will strengthen our abilities to help pet professionals start, grow and manage their businesses. We are so excited for how the customer relationships and strategic vision Michelle brings will propel us forward.”

According to Ober: “At DaySmart, I’m privileged to be able to lead a talented team that’s dedicated to helping pet professionals grow and thrive. The potential to develop new ways of helping our customers as well as attracting new customers to our platform is limitless. It’s an exciting time at an exciting company!”

Looking further ahead, DaySmart envisions providing a unified experience for pet parents, where a single system and app will seamlessly manage all pet parents’ pet care needs, from grooming appointments to boarding reservations and veterinary visits.

About DaySmart Software

DaySmart Software provides industry-leading business management software and payment solutions designed to empower entrepreneurs to run and grow their businesses. Since 1999, DaySmart has offered vertically focused cloud-based applications and payment processing solutions to businesses of all sizes across a range of industries, including recreation, vet, pet, salon, spa, and body art. The company’s comprehensive platform helps customers manage, connect, and grow their client base within a single solution. Headquartered in Ann Arbor, Michigan, DaySmart is committed to innovation and to the success of its customers.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250519769718/en/

"Michelle's understanding of the pet care space is unparalleled."