Groundbreaking collaboration allows NBA 2K players to earn cash prizes through online tournaments
The Play Company, an on-demand tournament company, and 2K, the publisher behind the iconic NBA 2K franchise, announced plans to launch a new tournament service called Play NBA 2K, integrated within The Play Company’s flagship product, Play OS. Starting April 17, 2025, the service will give NBA 2K’s community of players the chance to compete in weekly and celebrity hosted tournaments.
The service will also offer both free-to-enter tournaments and entry fee based tournaments, giving NBA 2K players more ways to compete. Free-to-enter tournaments will be available to players aged 13 and older in the U.S. (excluding Arizona), while entry fee based tournaments will be open to eligible players 18 and older in the U.S. where permitted.*
The deal makes The Play Company’s flagship product, Play OS, an Official Tournament Platform for the game. The Play Company will be responsible for coordinating and running weekly tournaments, and marquee events hosted by celebrities and NBA stars. 2K will provide The Play Company with in-game promotion, social support and a dedicated menu button in the Play Now section for eligible players to learn how to access exclusive NBA 2K tournaments on the Play OS app.
“Unlocking the ability for NBA 2K players to earn real cash prizes through competitive play marks a major milestone for us and the industry. We’re incredibly grateful to the team at 2K for helping make this transformative partnership a reality,” said The Play Company CEO, Brandon Pitts.
“2K’s partnership with The Play Company will further expand the ways that we are trying to build engagement and connect with our players,” said 2K’s head of lifestyle and content marketing Ronnie “Ronnie 2K” Singh. “For us the deal with The Play Company serves as yet another way to quench the thirst of our competitive 2K community,” Singh said.
The service will go live with Play Now and MyTEAM tournaments. Additional tournament formats will be rolling out in the months ahead. Gamers can join Tournaments by downloading the Play OS mobile app on iOS or visiting playnba2k.gg.
*To access the app and compete in tournaments, participants must be residents of the U.S. and D.C. (excluding Arizona). FREE ENTRY: NO PURCHASE NECESSARY. Participants must be 13+ and residents of the U.S. and D.C. (excluding Arizona). See Official Rules and the applicable Entry Page for details, eligibility requirements, restrictions, and applicable deadlines. Void where prohibited. FEE OR SUBSCRIPTION BASED ENTRY: Participants must be 18+ and residents of the U.S., where permitted. See Official Rules and the applicable Entry Page for entry fees, details, eligibility requirements, restrictions, and applicable deadlines. Void where prohibited. For complete rules, learn more www.playnba2k.gg/official-rules.
About The Play Company
Founded in 2019, The Play Company (Formerly One Up) provides on-demand tournaments for gamers (ages 18+) to compete for cash prizes, meeting a huge underserved demand for competitive play. The Play company operates Play OS, a proprietary on demand tournament technology that allows gamers to organize their own tournaments and challenges while playing with friends across any game title. Fans can compete across popular games like Call of Duty®, Fortnite, Madden NFL, NBA® 2K, FIFA, and NHL.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin® as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
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