Brands benefit from real-time insights, consumer feedback, and built-in promotional tools

The Wires announced today that over 100 pet brands from around the globe have joined PawWire, a discovery and shopping platform that connects pet brands directly with consumers in a fresh, interactive, and seamless way. PawWire’s unique interface welcomes users with The Edit, a curated showcase of emerging and established pet brands. Each time the app is opened, a new mix of products appears, and consumers can swipe to like or pass, creating a personalized discovery experience inspired by the simplicity of popular dating apps.

“As artificial intelligence continues to transform how consumers search and how brands are discovered, we are seeing a growing demand for innovative ways to connect,” said Kimberly Carney, Founder & CEO of PawWire. “PawWire fills a critical gap in the marketing mix, offering brands a powerful new channel for discovery, while giving pet lovers access to unique, global products they might never have found otherwise. It is a win for both brands and consumers.”

In addition to helping pet owners discover the best new brands and products for their pets, PawWire uses its rich data sets and data science capabilities to enable consumers to navigate the breadth of products available, providing an inspiring and more personalized product discovery experience. PawWire builds on the success The Wires has had connecting the consumer with emerging and established brands in the fashion and beauty spaces, with the FashWire and GlossWire platforms.

PawWire will continue to add new brands to the platform, creating endless opportunities for owners to spoil their pets and indulge them in the finest of global goods. Recent brand additions to the platform include Penthouse Paws, Champs Pet Kitchen, Bespoke Paws, EVERCHEW, Wasatch Paws, PORTA, Bailey’s CBD, and Winni Treats.

Current product categories on PawWire include Beds + Furniture; Bowls + Feeders; Cleaning Supplies; Clothing; Collars; Harnesses + Leashes; Crates, Gates + Containment; Flea + Tick; Food; Grooming; Health + Wellness; Pharmacy; Toys; Training + Behavior; Treats. In addition to swiping The Edit, consumers can shop by product category, type of pet, special daily deals, featured brands, and country of origin. PawWire also offers brands and consumer users a private social media feed to post and interact on within the platform.

“PawWire unleashes the power of technology to strengthen the bond between owners and their pets while building invaluable bridges between brands and their consumers,” said Chloe Carney, PawWire. “PawWire puts tail-wagging deals, exclusive offers, and a wide range of pet essentials right at consumers’ fingertips.”

In addition to connecting consumers with standout pet brands, PawWire is committed to giving back. Each month, the platform donates $1 for every app download to a selected animal-focused nonprofit. For September and October, PawWire has partnered with Pasado’s Safe Haven, an organization dedicated to rescuing and rehabilitating animals who have experienced abuse and neglect. Through this initiative, PawWire aims to support meaningful change in the lives of animals while building a more compassionate pet community.

"Supporting animal welfare has always been at the heart of PawWire’s mission," said Kimberly Carney, founder & CEO of PawWire. "We are not just here to help people discover amazing pet brands, we also want to create real-world impact for animals in need. Partnering with organizations like Pasado’s Safe Haven allows us to turn every app download into a small but meaningful act of kindness."

For more information, visit: https://www.pawwire.com/.

About PawWire

PawWire is a next-generation discovery and shopping marketplace platform that leverages technology to connect pet brands and consumers in real time, creating authentic engagement and delivering actionable insights. Built on the success of its sister platforms FashWire and GlossWire, PawWire offers pet parents personalized ways to discover and shop products tailored to their pets’ needs, while empowering brands with instant access to data-driven insights, real-time trend analysis, and predictive tools that drive smarter strategies. Founded in 2024, PawWire is owned and operated by its parent company, The Wires Platforms, Inc.(The Wires) Learn more about PawWire on our social media channels by finding us on Facebook and following us on Instagram, LinkedIn and TikTok.

About The Wires

The Wires is a multi-vertical technology company behind FashWire, GlossWire, PawWire, and WiresConnect. Its interactive platforms connect fashion, beauty, and pet care brands with consumers through immersive, real-time digital shopping experiences. The Wires empowers global brands with AI-driven insights, actionable feedback, and advanced analytics to inform product development and increase profitability. WiresConnect further extends this ecosystem by enabling direct collaboration and networking between brands, retailers, and influencers. Together, these platforms are reshaping how brands grow, engage, and compete in a digital-first world. To learn more about The Wires, visit www.thewires.com. To learn more about FashWire, visit www.fashwire.com or download the app on the App Store or Google Play Store. To learn more about GlossWire, visit www.glosswire.com or download the app on the App Store or Google Play Store. To learn more about PawWire, visit www.pawwire.com, or download the app on the App Store or Google Play.

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