Elliptic Labs Launching with vivo on V40 Pro Smartphone

Elliptic Labs (OSE: ELABS), a global AI software company and the world leader in AI Virtual Smart Sensors™ currently deployed in over 500 million devices, is announcing its AI Virtual Proximity Sensor™ INNER BEAUTY^® shipping on vivo’s newest addition to its V40 product line, the V40 Pro smartphone. The vivo V40 Pro smartphone, which will be sold globally, is utilizing Elliptic Labs’ partner MediaTek's Dimensity 9200+ chipset. Elliptic Labs previously announced this contract in January 2024.

“vivo’s V40 Pro is the 15^th vivo smartphone to be powered by our AI Virtual Proximity Sensor INNER BEAUTY,” said Laila Danielsen, CEO of Elliptic Labs. “vivo is of the leading smartphone OEMs to value and benefit from the power and scalability of our deep neural networks, our Small Sensing Models (SSMs). These SSMs are at the heart of our AI Virtual Smart Sensor Platform™ and are delivered as full functioning and fully integrated AI Virtual Smart Sensors. Our collaboration with global smartphone OEMs like vivo demonstrates the impact that leadership in AI, ultrasound, and sensor fusion has in making devices greener, smarter, and more user-friendly.”

AI Virtual Proximity Sensor INNER BEAUTY

Elliptic Labs’ AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, allowing the smartphone to turn off its display and disable its screen’s touch functionality. This keeps the user’s ear or cheek from triggering unwanted actions during the call, such as hanging up or dialing numbers. Turning off the screen also helps conserve battery life.

Proximity detection is a core capability that is used in all smartphones, but Elliptic Labs’ AI Virtual Proximity Sensor is a unique, software-only solution that delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service marks are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented software uses AI, ultrasound, and sensor fusion to deliver intuitive 3D gesture, proximity-, presence-, breathing- and heartbeat-detection experiences. Its scalable AI Virtual Smart Sensor Platform creates software-only sensors that are sustainable, human-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor fusion deployed at scale. The company joined the Oslo Børs main listing in March 2022.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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