SOURCE: Bacardi LimitedDESCRIPTION:
The casual consumer might consider a spirits organization like Bacardi Limited to be all about having a good time. However, Bacardi’s “No Straws” Pledge has positioned it as an environmentally conscious organization.
The pledge proposes a simple action: Order drinks without straws to reduce plastic waste. It saw huge results. Bacardi earned 2,600 news articles, a fifth consecutive appearance in Forbes’ “World’s Most Reputable Companies” list, a host of customer partnerships and 1,600 hours of employee time contributed by more than 2,500 employees to 100 corporate responsibility activities.
KEYWORDS: Responsible Business & Employee Engagement, Corporate Social Responsibility, Bacardi Limited, PR Daily, Ragan, No Straws pledge