Anthem Wheels Becomes Country's First Crowdsourced Custom Wheel Manufacturer

Radical new startup company relies on its online community of "Team Anthem" members to design high-end custom truck and jeep wheels.


A radical new approach to the design, manufacture and distribution of high-end automotive accessories has launched. The startup company, Anthem Wheels, produces custom truck and Jeep wheels through the help of its "Team Anthem" network - an online community of thousands of off-road enthusiasts who collaborate with the company to offer suggestions and critiques throughout the design process.

Once the new product designs are confirmed, the wheels go to production and then are sold exclusively through the Anthem Off-Road website. By cutting out the middlemen in this way, Anthem is able to deliver a higher quality product at a more affordable price than traditional manufacturers. They call it "Wheel Democracy in Action."

"Anthem Off-Road plans to break as many industry rules as possible in our quest to produce amazing wheels for trucks and jeeps," said Anthem Wheels Founder, David Rauch. "At the center of our strategy is a dedicated group of truck and Jeep owners that have signed on to help us build the best wheel company ever."

Based in the Chicago area, Anthem Wheels was founded by a handful of guys, each with experience in different aspects of the wheel industry.

The initial Anthem wheel designs have already been 'Team Anthem approved' and will be available by Spring. They may be seen at http://anthemwheels.com. Pre-orders with special discounts can be made on the website, and soon a visualizer will be available to allow customers to select a make & model vehicle and see what their selected wheels would look like mounted.

Truck and off-road enthusiasts from all over the world are encouraged to visit the website to register for free and join Team Anthem. Benefits include:

* Seeing early wheel design concepts and providing feedback to make improvements

* Becoming part of the team and finding out what it's really like to start a wheel company

* Share all other ideas that Anthem can use to help build a better brand

* Vote on key decisions to determine how Anthem should proceed.

* Get early access to things like promotions, giveaways, BIG news, etc.

* Receive discounts on Anthem gear


To sweeten the pot even more for Team Anthem, the company is offering 10 sponsorship packages to its members throughout 2014. To give everyone a fair chance, each of the ten sponsorship slots will have different criteria - whether it's luck or particular activities. Unlike most sponsorship packages that reward celebrities or show trucks, Anthem Wheels seeks to award enthusiasts who are helping them build the Team Anthem brand.

For more information on Anthem Wheels, visit http://anthemwheels.com or Facebook.com/AnthemWheels or call (800) 459-4335.

Company Contact Information
Media Moguls PR
Blair Nastasi
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Original Source: Anthem Wheels Becomes Country's First Crowdsourced Custom Wheel Manufacturer