Sun Telecom is one of the drafting units of the group standard of “General Rules for Chinese Brand Influence Evaluation”
The group standard of “General Rules for Chinese Brand Influence Evaluation” is officially published. This standard was organized by China Council for The Promotion of International Trade Commercial Sub-Council, China International Brand Strategy Research Center—The University of International Business and Economics, Beijing Zhongji Kexin Economic Information Research. Sun Telecom participated in the drafting work as one of the drafting units. This standard puts forward specific requirements in terms of evaluation content, evaluation indicators, evaluation procedures, evaluation application improvement, etc., to provide effective guidance for evaluating brand influence.
In June 2022, Sun Telecom was appointed as one of the drafting units due to its outstanding achievements in brand building, management, evaluation, and its social influence and reputation. Caesara Niu, CEO of Sun Telecom, was one of the drafters because of her rich experience and high theoretical knowledge in brand building, management and evaluation.
In December 2022, the group standard (draft for comments) was released. Sun Telecom fed back a total of 31 comments and suggestions, 80% of which were adopted.
On March 15th, 2023, Sun Telecom attended the group standard online review meeting of the “General Rules for Chinese Brand Influence Evaluation” organized by CCPIT Commercial Sub-Council.
Drafting unit certificate of group standard of “General Rules for Chinese Brand Influence Evaluation” and drafter certificate of group standard “General Rules for Chinese Brand Influence Evaluation”
On April 22nd, 2023, the China Council for The Promotion of International Trade Commercial Sub-Council organized relevant parties to complete the formulation of the group standard of “General Rules for Chinese Brand Influence Evaluation”, which is published and printed by China Standard Press and released to the whole society.
On June 2nd, 2023, the China Council for The Promotion of International Trade Commercial Sub-Council officially announced the group standard of “General Rules for Chinese Brand Influence Evaluation” on The National Group Standard Information Platform.
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