Ye and Adidas break up: Why brand marriages sometimes go bad

Ye and Adidas break up: Why brand marriages sometimes go bad Ye, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks. AP Photo/Evan Vucci   By Pankhuri Malhotra, University of Oklahoma Brand partnerships between seemingly disparate companies or organizations are all around us. Clothing retailer H&M partnered with animal rights group PETA […] Source