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2 Profitable Stocks to Own for Decades and 1 That Underwhelm

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Even if a company is profitable, it doesn’t always mean it’s a great investment. Some struggle to maintain growth, face looming threats, or fail to reinvest wisely, limiting their future potential.

Profits are valuable, but they’re not everything. At StockStory, we help you identify the companies that have real staying power. Keeping that in mind, here are two profitable companies that leverage their financial strength to beat the competition and one that may struggle to keep up.

One Stock to Sell:

Freshpet (FRPT)

Trailing 12-Month GAAP Operating Margin: 6.9%

Standing out from typical processed pet foods, Freshpet (NASDAQ: FRPT) is a pet food company whose product portfolio includes natural meals and treats for dogs and cats.

Why Does FRPT Give Us Pause?

  1. Subscale operations are evident in its revenue base of $1.10 billion, meaning it has fewer distribution channels than its larger rivals
  2. Ability to fund investments or reward shareholders with increased buybacks or dividends is restricted by its weak free cash flow margin of -1% for the last two years
  3. ROIC of 0.1% reflects management’s challenges in identifying attractive investment opportunities

Freshpet is trading at $64.83 per share, or 49.1x forward P/E. Read our free research report to see why you should think twice about including FRPT in your portfolio.

Two Stocks to Buy:

Alphabet (GOOGL)

Trailing 12-Month GAAP Operating Margin: 32%

Started by Stanford students Larry Page and Sergey Brin in a Menlo Park garage, Alphabet (NASDAQ: GOOGL) is the parent company of the eponymous Google Search engine, Google Cloud Platform, and YouTube.

Why Are We Backing GOOGL?

  1. Alphabet’s dominant Google Search sits on the pantheon of the best businesses ever. This is reflected in its robust long-term revenue growth and elite operating margin.
  2. The company’s profit margins have become even higher over time, speaking to its scale advantages and operating efficiency not only in its core Search business but also in Google Cloud Platform and YouTube.
  3. Revenue growth and increasing operating margins are the key ingredients for strong EPS growth. Google has these, and when also factoring in its share repurchases, you can see why EPS has exploded over the long term.

At $317.71 per share, Alphabet trades at 27.7x forward price-to-earnings. Is now the right time to buy? See for yourself in our full research report, it’s free.

Payoneer (PAYO)

Trailing 12-Month GAAP Operating Margin: 11.8%

Founded during the early days of global e-commerce in 2005 to solve international payment challenges, Payoneer (NASDAQ: PAYO) provides financial technology services that enable small and medium-sized businesses to send and receive payments globally across borders.

Why Are We Bullish on PAYO?

  1. Annual revenue growth of 26.3% over the last five years was superb and indicates its market share increased during this cycle
  2. Share repurchases over the last two years enabled its annual earnings per share growth of 24.6% to outpace its revenue gains

Payoneer’s stock price of $4.67 implies a valuation ratio of 18.7x forward P/E. Is now the time to initiate a position? Find out in our full research report, it’s free.

High-Quality Stocks for All Market Conditions

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don't just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn't over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.

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