Shaoxing Mujia Textile quotes burnout velvet per design, not per fixed GSM, because the paste that dissolves the viscose removes a share of the face set by the artwork. The greige, the 80/20 viscose-nylon blend and the 140 cm width stay fixed.
Zhuji, China – November 12, 2026 – Shaoxing Mujia Textile has moved its burnout velvet line onto per-design quotation, after concluding that a single finished weight cannot be quoted honestly for a process in which the artwork decides how much cloth is left.
Burnout, also called devore, is a print process rather than a weave. A chemical paste is printed onto a blended greige, the undyed cloth as it comes off the loom, and destroys one of the two fibres: the cellulose dissolves where the paste sits and the nylon stays. What is left is a sheer ground in the printed areas and pile where the print did not reach. How much fibre goes is a direct function of how much of the face the design covers. A large floral that removes 60% of the surface leaves a far lighter cloth than a scattered dot that removes 20%, from the same greige, on the same loom, through the same dyehouse.
Three figures stay fixed. The burnout greige runs 220 g per square metre before finishing, against 240 g for the plain velvet behind it. The blend is 80% viscose and 20% nylon, which is the condition that makes the process work: viscose dissolves and nylon does not, and a change in the ratio stops the design resolving. The finished width is 140 cm. Finished weight, drape and opacity follow the design.
A buyer who writes “180 GSM (grams per square metre) burnout” on a purchase order has fixed a number the process does not fix. 180 is reachable on one design at one coverage and will not repeat at the same figure on another. The workable order reads: greige 220 g, 80/20 viscose-nylon, 140 cm, design reference, finished weight to be confirmed against the approved strike-off. A strike-off is the trial print made before bulk, and on a burnout it is the specification.
“The strike-off is the reliable answer to what the cloth will weigh,” says Emily Zhou, founder and director of Shaoxing Mujia Textile Co., Ltd. “We can state the greige weight to the gram and still refuse a finished weight until the artwork is on the table, because both statements are true at once.”
The pattern library covers florals, paisley-damask, animal, Chinese phoenix-peony and rhinestone-set pieces, the rhinestone range carrying references BR-11 to BR-13, all re-colourable and all developable from a buyer’s own artwork. Devore is a paste print, so a new design is a strike-off rather than an engraved plate: no plate fee and no raised minimum.
Two further velvet lines sit alongside the burnout. The solid-dyed quality runs at about 250 GSM and 140 cm from US$3.20 per metre and is held in 24 repeating colours plus more than 40 shades on the card. The stretch quality, a 95% polyester and 5% elastane at 250 GSM and 155-160 cm, is stocked in 76 colours ready to ship from US$2.10 per metre; a custom colour on that quality moves the minimum to 2,000 m.
The mill weaves the greige on 30 Lenado air-jet looms in Fengqiao, Zhuji, at about five million metres a year, and does not run the burnout itself. The paste printing, washing and dyeing happen at partner mills, and the mill holds the strike-off approval between the buyer and those partners. That is why the greige weight can be stated to the gram while the finished weight waits for the design.
Specifications for all three velvet qualities are on the burnout velvet page, https://mujiatextile.com/burnout-velvet.html.
About Shaoxing Mujia Textile Co., Ltd.
Shaoxing Mujia Textile Co., Ltd. is a weaver of cotton and velvet fabrics in Zhuji, Zhejiang, founded in 2012. It runs 30 Lenado air-jet looms in a 5,000 square metre plant and produces about five million metres of woven fabric a year. Standard terms are 300 m per colour, about 15 days after colour confirmation, FOB China port, with AQL 2.5 inspection, the acceptable quality limit sampling level, and a four-point check on every roll. Company profile and full range at the Shaoxing Mujia Textile website, https://mujiatextile.com.
Media Contact:
Name: Emily Zhou
Company: Shaoxing Mujia Textile Co., Ltd.
Email: shaoxingtextile@coze.email
Phone: +86 151 5752 5252
Address: No.5 Wenchuang Road, Fengqiao Town, Zhuji, Zhejiang 311811, China
Website: https://mujiatextile.com/burnout-velvet.html
