I-Square introduces a revolutionary new way for real estate agents to find and win clients.
(PRUnderground) February 12th, 2025
I-Square.org is proud to announce the launch of its groundbreaking multi-instance web platform, designed to transform how real estate agents find and connect with prospects, and convert them into clients. By prioritizing personalized interactions, I-Square enables agents to foster meaningful relationships, setting a new standard in the industry.
Traditional websites function much like a billboard, offering static, generic information to a broad audience. In contrast, I-Square functions more like a one-on-one Zoom meeting, continually displaying specific information tailored to the ongoing needs of individual prospects or groups. This innovative new approach allows agents to nurture business-winning connections with prospects in a way that traditional sites cannot.
“We tinkered with the idea of I-Square for several years prior,” stated Edwin Jackson, creator of I-Square. Mr. Jackson has extensive experience in the real estate industry, with his father having owned a large Century 21 real estate agency in Denver, CO.
“Initially, as the I-Square concept was taking shape, we had an idea of what we wanted it to do, we knew its functionality was needed in the industry; however, we had difficulty quantifying what I-Square actually was,” stated Mr. Jackson. “It was not until I stumbled upon an article about the new concept of “relationship selling” that I realized what I-Square actually is. I-Square is the picture-perfect vehicle for ‘relationship selling’ for the real estate agent,” Mr. Jackson continued.
Relationship selling prioritizes building personal connections to attract more prospects and close more sales. A national study determined that nearly 93% of consumers require some sense of personal connection with the real estate agent they choose to work with. Real estate is still quite the relationship business, and within a competitive market, the ability to forge relationships could not be more crucial.
Key Features of I-Square:
Relationship Selling Focus: Grounded in the concept of relationship selling, the I-Square platform makes it easy for agents to form human connections and build trust with prospects.
Multi-Instance Functionality: Amazingly, agents can run multiple personalized site instances simultaneously, each tailored to different prospects or subject matters, enhancing engagement and connection.
Ease of Use: Designed to be user-friendly, I-Square requires no technical knowledge. Agents can add, change, or update content in seconds, allowing for quick adaptation to clients’ evolving needs.
“With I-Square, real estate agents can expect to routinely develop rapport with prospects,” states Mr. Jackson. “That is what I-Square is meticulously designed to do. While other agents are hoping that somehow a personal connection will magically blossom, agents using I-Square are forging priceless, business-winning relationships.”
For more information, visit www.I-Square.org
About I-Square
I-Square is the utterly new web concept that transforms how real estate agents find and connect with clients.
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Original Press Release.
