siift has launched its New Business OS, a patent-pending AI that helps innovators focus on the right things to be successful, by integrating entrepreneurial best practices into a truly private AI system.
-- siift, a Vancouver, Canada based software company, announced the public launch of its New Business OS, an AI system designed to help serious builders, entrepreneurs, founders and startups focus on what matters for success by giving them an “executive filter” that actually follows entrepreneurial best practices. The platform was built over a year of focused R&D, led by their 5 time founder and CEO of siift, Samim Safaei, in response to current AI tools that they claim are misleading people and ultimately wasting their time and money.
Not Just an AI Wrapper
The New Business OS is designed to function as what the company calls an executive filter ~ a layer that sits on top of your existing tools, data and workflows to help manage focus. It was developed over a year of deep R&D into a patent-pending Agentic AI system that addresses many of the memory, efficiency, unpredictability and reliability issues that plague most AIs.
The benefits for users are clear: an interface that visualizes your business (not just a chat), an AI that consistently gives proactive, personalized guidance grounded in your real situation using a living memory that learns and scales with your thoughts (something even popular tools like OpenClaw cannot do), and a collaborative workspace where you can align with teammates, advisors and other stakeholders (because siift does not try to replace people). Last but not least ~ a truly private AI that isn’t constantly trying to farm your data.
Built For Reliable, Practical Innovation
With trends like vibe-coding and 10x the number of new businesses starting in the last year alone in the US, innovators of all kinds are increasingly relying on AI tools to research, plan and build their projects. While this is great from an accessibility point of view, as starting has never been easier, actually succeeding is becoming more challenging because the current AI approach has a structural flaw. LLMs and chatbots are built to agree with users rather than challenge their logic, and they cannot remember business context dynamically enough for the evolving world of business, nevermind entrepreneurship.
The proven best practices in entrepreneurship are now overshadowed by the temptations of AI convenience, a classic quantity vs quality dilemma. Proven startup approaches such as the Lean Canvas or the Build-Measure-Learn loop have been largely replaced by un-supported answers plans and shallow research that ultimately result in unreliable advice and actions with poor results. In short, AI chatbots amplify vibe-founding but siift helps you focus so you can build the right way.
Siift’s system is built for people who want to get more granular, objective and systematic about how they build a business, and automate execution in a more balanced way than blindly trusting AI to do everything or generate a “vibe” business. Their underlying framework integrates entrepreneurial best practices into a filtering experience that helps remove bias, blindspots and distractions that typically misguide innovators and lead to the common startup failure modes such as “lack of product market fit”. Ultimately siift helps derisk businesses' path to success by giving users more Clarity, Confidence and Leverage, with an AI that gives fully auditable and quantified advice.
Private AI is Key to Preserving Entrepreneurship
The product is what siift calls the world’s first Non-Disclosing AI, under which the user’s sensitive business data is not used to train AI models and is not shared without explicit case-by-case use consent. Samim Safaei, the founder and CEO of siift says it would compromise their mission is to empower innovators with AI if their users’ proprietary data was exposed to AI model for training, because then valuable ideas or thinking would be sold to the highest bidder and this would breach fundamental intellectual property rights philosophies which are the foundation of a free enterprise economy. As Safaei says, “Every serious business tool must take a firm stance on intellectual property disclosure, otherwise they are highly prone to stealing valuable ideas. When you chat with an AI system that claims to be private and secure but is training its own or third-party AI models with your sensitive business information, that’s just a recipe for disaster.” This comes at a time that major backlash against Big AI is growing and is even an issue that Microsoft Chairman and Chief Executive Officer Satya Nadella confirmed in a widely-shared July 2026 post which echoes ‘You’re paying twice for AI, with the subscription and your answers’.
Empowering Humans, not Replacing Them
Another principle of siift’s approach is their belief that AI cannot replace humans. Unlike some AI tools that aim to be your AI cofounder or help you create a “one person billion dollar company” siift aims to help innovators accelerate to the point they need help from others, whether they be teammates, advisors or ecosystem partners. Their system is designed to be collaborative so that its not just isolating builders even more and replicating the data silo problems of legacy software systems. They also believe that AI is shifting the landscape for the roles of startup advisors, mentors, coaches, consultants and investors as people can do more on their own now with a little help from AI. “AI can help a lot with the basics, but there is no replacement for human judgement, relationships and leadership” says Safaei and siift is actively partnering with different types of ecosystem providers, with an open call for partnership to build the future ofentrepreneurship, together.
Join the siift Wave
Over the last year siift has had over 1,200 organic signups up for its platform, in a remarkable wave of grassroots support for a different kind of AI that helps people focus and get results. The company now has a number of high profile partnerships with NVIDIA, AWS, RBCx and Launch.co, and is designed to work alongside AI development tools such as Cursor, Codex, Claude and Lovable, as a complimentary strategy and operations tool.
After a decade of building startups, Safaei and siift.ai are on a mission to empower the next generation of entrepreneurs to succeed without requiring inaccessible resources like connections, funding, or skills and notes:
"99% of startups and builders right now are running in circles with AI agents that claim all sorts of wild benefits ~ siift breaks that pattern. We don't claim our AI will do everything for you, it just helps you build smarter.”
About siift
siift AI Inc. is a Canadian deeptech company that builds AI-native strategy and operations platform for startups, builders and innovative businesses to be more accessible. It is pioneering truly private AI that empowers humans in the economy and takes a balanced approach to applying AI for sustainable real-world leverage. Learn more at siift.ai.
Contact Info:
Name: Samim Safaei
Email: Send Email
Organization: siift
Website: https://siift.ai
Release ID: 89200206
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