the fourmula, a new skincare brand founded by wellness entrepreneur Victor Furtick, launches a four-step system designed to make self-care more accessible through simple routines and flexible purchasing options.
-- the fourmula launches four-step skincare system
HOUSTON, Texas — June 13, 2026 — the fourmula today announced the official launch of its debut skincare collection, introducing a four-step system created to make self-care more accessible, consistent, and sustainable. The brand offers intentional formulations, flexible purchasing options, curated bundles, and subscription services designed to help consumers build lasting skincare habits.
As consumers increasingly embrace intentional wellness, the fourmula provides an alternative to complicated skincare routines. Rather than encouraging customers to navigate endless product combinations, the brand focuses on a complete system that simplifies daily skincare while promoting consistency through products that work together.
Product lineup and availability
The launch collection includes Gentle Cleansing Gel, Repair Serum, Skin Hydration Cream, and Peptide Eye Gel Cream. Customers can purchase products individually, as curated bundles, or through recurring subscriptions that make maintaining a skincare routine convenient over time.
Founded by wellness entrepreneur, published self-care author, and licensed clinical social worker Victor Furtick, LCSW-S, C-DBT, the fourmula reflects more than a decade dedicated to advancing wellness, behavioral health, and intentional self-care. Inspired by the belief that meaningful change begins with small, sustainable habits, the brand was created to help people build skincare routines they can realistically maintain.
Founder's perspective
"Throughout my career, I've seen how small, consistent habits can have a meaningful impact on overall well-being," said the fourmula founder Victor Furtick, LCSW-S, C-DBT. "That philosophy inspired the fourmula. We created this brand to remove the pressure and complexity that often surround skincare. Self-care should feel approachable, intentional, and sustainable—not like another overwhelming task on your to-do list. Our goal is to make quality skincare more accessible so people can build routines that genuinely fit their lives."
At the heart of the fourmula is the philosophy of Consistency Over Complexity—the belief that sustainable routines are more powerful than chasing trends or accumulating more products. By combining thoughtfully formulated skincare with flexible bundles and subscription options, the brand aims to make everyday self-care easier to begin and maintain.
About the fourmula
the fourmula is a modern skincare and wellness brand dedicated to making self-care more accessible through thoughtfully formulated products and simplified routines. Guided by the philosophy of Consistency Over Complexity, the fourmula offers curated skincare systems, flexible bundle options, and convenient subscriptions designed to help people build lasting self-care habits that fit real life.
Founded by Victor Furtick, LCSW-S, C-DBT, a wellness entrepreneur, published self-care author, and licensed clinical social worker, the fourmula brings together professional insight and a passion for intentional living to create products that support healthier routines without unnecessary complexity.
For more information, visit www.thefourmula.co.
Contact Info:
Name: Victor Furtick
Email: Send Email
Organization: fourmula skin
Website: https://thefourmula.co
Release ID: 89194879
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